---
title: "Help Us, Help You' Creative Development and Production"
ocid: "ocds-b5fd17-bf4e27ca-6c40-4972-ba12-9ec5580bb08b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-bf4e27ca-6c40-4972-ba12-9ec5580bb08b"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-bf4e27ca-6c40-4972-ba12-9ec5580bb08b.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-bf4e27ca-6c40-4972-ba12-9ec5580bb08b.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NHS ENGLAND"
published: "2022-10-05"
---

# Help Us, Help You' Creative Development and Production

Buyer: NHS ENGLAND  
Current stage: Award  
OCID: ocds-b5fd17-bf4e27ca-6c40-4972-ba12-9ec5580bb08b

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-bf4e27ca-6c40-4972-ba12-9ec5580bb08b)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-bf4e27ca-6c40-4972-ba12-9ec5580bb08b.json)

## Summary

The NHS England has awarded a contract for the 'Help Us, Help You' Creative Development and Production advertising campaign to M AND C SAATCHI UK LTD. The contract, valued at £28,600,000 GBP, falls under the services category. The procurement method used was selective, involving a call-off from a framework agreement. The contract period runs from July 1, 2022, to June 30, 2026, with the tender period ending on June 30, 2022. The campaign aims to change public behaviour to reduce pressure on the NHS and maintain capacity.

This tender by NHS England presents an opportunity for advertising agencies specialising in creative development and production to support the 'Help Us, Help You' campaign, aligning with NHS England's organisational priorities outlined in the NHS Long Term Plan. Businesses interested in public health campaigns and advertising services can benefit from engaging in this tender process to contribute to saving lives by promoting effective use of NHS services and encouraging timely help-seeking behaviour.

## Notice

The NHS England Campaigns Team deliver national social marketing campaigns to support the NHS. Our campaigns are delivered under two overarching campaign brands: * The 'We are the NHS' campaign aims to inspire people to join the NHS and retain those already working in it. It promotes the NHS as a first-choice employer, focusing on priority recruitment of professions including: Nursing; Allied Health Professionals; Healthcare Support Workers; and 999 & 111 Call Handlers; also supporting the recruitment of NHS Reservists. * The 'Help Us, Help You' campaign is designed to save lives by changing the way people access services to reduce pressures on the NHS and maintain capacity, by driving effective use of the NHS, encouraging people to get help in the right place and at the right time. This contract is for an advertising agency to lead the strategy, creative development and production work for the 'Help Us, Help You' campaign. The 'Help Us, Help You' campaign is delivered through a number of different phases aimed at different audiences and with separate aims and objectives. All our campaign activity supports the successful delivery of the organisational priorities of NHS England and the wider NHS. These are set out in the NHS Long Term Plan and the annual NHS Priorities and Operational Planning Guidance. Policy Context: 'Help Us, Help You' The term is 3+1 years

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/74fe9997-c1fd-4bb8-95b2-5639a3523d7e |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 5 Oct 2022 |
| Submission deadline | 30 Jun 2022 |
| Future notice date | Not specified |
| Award date | 3 Oct 2022 |
| Contract period | 30 Jun 2022 - 30 Jun 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £28,600,000 |
| Lots value | Not specified |
| Awards value | £28,600,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NHS ENGLAND |
| Locality | LEEDS |
| Post town | Leeds |
| Postcode | LS2 7UE |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE42 Leeds |
| Local authority | Leeds |
| Electoral ward | Little London & Woodhouse |
| Westminster constituency | Leeds Central and Headingley |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | M AND C SAATCHI |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341400 - Advertising campaign services

## Release History

- 5 Oct 2022 at 10:34 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/74fe9997-c1fd-4bb8-95b2-5639a3523d7e

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/74fe9997-c1fd-4bb8-95b2-5639a3523d7e
  5th October 2022 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/ac648bdd-9bbd-434f-9252-d5436a720c0e
  HUHYCall off Order Form_FV_For Signature_Redacted

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-bf4e27ca-6c40-4972-ba12-9ec5580bb08b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-bf4e27ca-6c40-4972-ba12-9ec5580bb08b.json.