---
title: "Why Projects Limited - Brand strategy and positioning for The Barbican Centre"
ocid: "ocds-b5fd17-c04d2d34-095b-4e76-bbc7-2db3ee4bdb1d"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-c04d2d34-095b-4e76-bbc7-2db3ee4bdb1d"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-c04d2d34-095b-4e76-bbc7-2db3ee4bdb1d.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-c04d2d34-095b-4e76-bbc7-2db3ee4bdb1d.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "THE MAYOR AND COMMONALTY AND CITIZENS OF THE CITY OF LONDON"
published: "2025-05-15"
---

# Why Projects Limited - Brand strategy and positioning for The Barbican Centre

Buyer: THE MAYOR AND COMMONALTY AND CITIZENS OF THE CITY OF LONDON  
Current stage: Award  
OCID: ocds-b5fd17-c04d2d34-095b-4e76-bbc7-2db3ee4bdb1d

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## Summary

The procurement process titled "Why Projects Limited - Brand strategy and positioning for The Barbican Centre" was conducted by The Mayor and Commonalty and Citizens of the City of London. Positioned in the public relations consultancy services industry, this contract involved services delivery to locations like the British Oversea Territories, Channel Islands, Europe, Isle of Man, the rest of the world, and the United Kingdom. Initially initiated as a tender, the process moved to the award stage, which was completed with an award made on 8th December 2024. The contract, valued at £30,000, spans from 9th December 2024 to 17th February 2025 under the "Other - PAR" procurement method. The tender concluded with the award to Why Project Limited.

This contract presents significant growth opportunities for businesses specialising in public relations and brand strategy. Small and medium-sized enterprises (SMEs) could particularly benefit from engaging with such contracts due to their suitability criteria, favouring this type of business scale. Companies interested in extending their reach into various geographical markets, including the UK and beyond, would be well-suited to compete in similar tenders by leveraging their expertise in delivering economically advantageous strategies akin to those sought for the Barbican Centre's brand positioning.

## Notice

Contract awarded under Most Economically advantageous tender (MEAT).

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/e1b9e3cf-f528-4270-8caf-e7eb97043749 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - PAR |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 15 May 2025 |
| Submission deadline | 6 Dec 2024 |
| Future notice date | Not specified |
| Award date | 8 Dec 2024 |
| Contract period | 9 Dec 2024 - 17 Feb 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £30,000 |
| Lots value | Not specified |
| Awards value | £30,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE MAYOR AND COMMONALTY AND CITIZENS OF THE CITY OF LONDON |
| Locality | LONDON |
| Post town | Central London |
| Postcode | EC2V 7HH |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | City of London |
| Electoral ward | Bassishaw |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | WHY PROJECT |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79416200 - Public relations consultancy services

## Release History

- 15 May 2025 at 12:20 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/e1b9e3cf-f528-4270-8caf-e7eb97043749

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/e1b9e3cf-f528-4270-8caf-e7eb97043749
  15th May 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-c04d2d34-095b-4e76-bbc7-2db3ee4bdb1d. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-c04d2d34-095b-4e76-bbc7-2db3ee4bdb1d.json.