---
title: "Google Analytics 25/26 (con_28896)"
ocid: "ocds-b5fd17-c15b983e-4b17-4093-8ed4-999ef85c71f8"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-c15b983e-4b17-4093-8ed4-999ef85c71f8"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-c15b983e-4b17-4093-8ed4-999ef85c71f8.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-c15b983e-4b17-4093-8ed4-999ef85c71f8.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR EDUCATION"
published: "2025-10-28"
---

# Google Analytics 25/26 (con_28896)

Buyer: DEPARTMENT FOR EDUCATION  
Current stage: Award  
OCID: ocds-b5fd17-c15b983e-4b17-4093-8ed4-999ef85c71f8

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-c15b983e-4b17-4093-8ed4-999ef85c71f8)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-c15b983e-4b17-4093-8ed4-999ef85c71f8.json)

## Summary

The Department for Education has completed a procurement process for a Google Analytics 4 360 contract, covering the period from 1st October 2025 to 30th September 2026. This contract, valued at £56,000, falls under the Information-processing equipment category and is a service-based procurement. The process utilised a selective procurement method through a call-off from a framework agreement. The procurement reached the award stage on 29th September 2025, with the award notice published on 28th October 2025. The services are to be delivered across multiple regions in the United Kingdom, including but not limited to London, the East Midlands, and the South West. The procurement was deemed suitable for small and medium enterprises (SMEs).

This tender offers significant opportunities for businesses specialising in digital analytics services, particularly those familiar with Google Analytics platforms. SMEs in the information technology and data processing sectors are well-positioned to partake in such opportunities, potentially broadening their market reach and service portfolio. By participating in framework agreements, companies can leverage such contracts to establish or deepen client relationships within the public sector, facilitating long-term growth and stability. The comprehensive regional coverage further enhances the opportunity to capitalise on geographically diverse project executions.

## Notice

A 1 year Google Analytics 4 360 contract

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/2cc03ede-d326-4c9d-a5cf-e5c2f53a1591 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Oct 2025 |
| Submission deadline | 22 Sep 2025 |
| Future notice date | Not specified |
| Award date | 28 Sep 2025 |
| Contract period | 30 Sep 2025 - 30 Sep 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £56,000 |
| Lots value | Not specified |
| Awards value | £56,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR EDUCATION |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3BT |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLI London, TLJ South East (England), TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | DENTSU |

## CPV Codes

### Divisions

- 42 - Industrial machinery

### Codes

- 42965000 - Information-processing equipment

## Release History

- 28 Oct 2025 at 19:13 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/2cc03ede-d326-4c9d-a5cf-e5c2f53a1591

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/2cc03ede-d326-4c9d-a5cf-e5c2f53a1591
  28th October 2025 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://www.gov.uk/government/organisations/department-for-education/about/procurement

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-c15b983e-4b17-4093-8ed4-999ef85c71f8. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-c15b983e-4b17-4093-8ed4-999ef85c71f8.json.