--- title: "Land-based Careers Marketing Campaign (14-19)" ocid: "ocds-b5fd17-c17b57fd-a28a-45b0-a81a-817ddbc3a4e0" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-c17b57fd-a28a-45b0-a81a-817ddbc3a4e0" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-c17b57fd-a28a-45b0-a81a-817ddbc3a4e0.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-c17b57fd-a28a-45b0-a81a-817ddbc3a4e0.json" source: "Contracts Finder" current_stage: "Tender" buyer: "LANDEX LAND BASED COLLEGES ASPIRING TO EXCELLENCE" published: "2026-04-27" --- # Land-based Careers Marketing Campaign (14-19) Buyer: LANDEX LAND BASED COLLEGES ASPIRING TO EXCELLENCE Current stage: Tender OCID: ocds-b5fd17-c17b57fd-a28a-45b0-a81a-817ddbc3a4e0 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-c17b57fd-a28a-45b0-a81a-817ddbc3a4e0) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-c17b57fd-a28a-45b0-a81a-817ddbc3a4e0.json) ## Summary Landex, on behalf of the National Landbased College and its sector partners, has initiated a procurement process for carrying out a marketing campaign aimed at raising awareness of land-based careers among young people aged 14-19. The tender is for the creation and execution of a nationwide campaign that includes social media and video content and aligns with existing sector initiatives. This contract, valued at up to £40,000, is managed under an open procedure and is classified within the agricultural, farming, and related industries. The campaign's main focus is to foster a modern perspective on land-based careers, directing users to existing resources without branding. Key procurement dates include the submission deadline on 27 April 2026, presentations in the week commencing 11 May 2026, and a contract start date set for 8 June 2026, spanning locations such as the United Kingdom, Isle of Man, Guernsey, and Jersey. This tender offers considerable opportunities for businesses skilled in marketing, consultancy, and IT services due to its emphasis on delivering a strong campaign concept. Organisations that specialise in advancing sector awareness and public engagement, especially those with experience in the agricultural and educational sectors, are likely to find this contract advantageous. With suitability for SMEs, the open procedure welcomes bids that promise innovative strategies, measurable impact, and scalable content. Successful bidders will not only gain access to a collaborative forum but also enhance their profile through involvement in a project dedicated to influencing future workforce talent in land-based industries. ## Notice Landex, on behalf of a collaborative forum of land-based education and industry partners, invites tenders for the development and delivery of an integrated national marketing campaign focused on raising awareness of land-based careers among young people aged 14-19. Landex is managing this project on behalf of the National Landbased College, working with sector partners to raise awareness of the breadth, relevance and future opportunities within land-based careers. The campaign will present a positive, modern and future-focused narrative for land-based careers, address misconceptions and awareness gaps, cover the breadth of land-based industries, include social media campaign delivery and video-led content, direct users to a central landing destination with onward routes to careers, courses, advisers and adult upskilling, integrate and signpost partner initiatives and assets, provide measurable impact data and reporting, and be scalable for potential future phases. The campaign will include a central landing page to support user journeys and signposting to partner resources. An outline structure for this already exists, so the primary focus of this commission is developing a strong campaign concept and reaching new audiences, rather than building a complex website. The campaign must remain unbranded and represent the land-based sector collectively. Evaluation will be undertaken on the basis of the Most Economically Advantageous Tender (MEAT). Shortlisted bidders will be invited to present as part of the final evaluation stage. Contract Value Maximum contract value: PS40,000 inclusive of all costs and any applicable VAT. Contract Duration Contract commencement date: 8 June 2026. The contract will continue until completion of agreed deliverables and final reporting. Award will be confirmed by formal email notification, which will form part of the contractual record. Procurement Procedure Open procedure (below threshold). Tender Timetable Tender publication date: 18 March 2026. Clarification (queries) deadline: 17 April 2026. Submission deadline: 27 April 2026. Shortlisting notifications: Week commencing 4 May 2026. Presentations: Week commencing 11 May 2026. Outcome notifications: Week commencing 25 May 2026. Contract start date: 8 June 2026. How to Apply See attached pack, or request a tender application pack from: lilyrayson@landex.org.uk Subject: 14-19 APPLICATION PACK Completed submissions (PDF preferred) must be emailed to: lilyrayson@landex.org.uk Subject: 14-19 SUBMISSION Clarification questions must be submitted no later than 17 April 2026 to: lilyrayson@landex.org.uk SUBJECT: 14-19 QUERY Additional Information Bidders must submit a completed Application Form and Budget Template. Social Value and EDI commitments form part of the scored evaluation. The successful bidder will enter into a formal Services Agreement governed by the laws of England and Wales. Landex reserves the right not to award a contract. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/94418595-163c-4376-b745-7894e30de356 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 27 Apr 2026 | | Submission deadline | 1 May 2026 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 7 Jun 2026 - 31 May 2027 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £40,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | LANDEX LAND BASED COLLEGES ASPIRING TO EXCELLENCE | | Locality | NORTHAMPTON | | Post town | Northampton | | Postcode | NN1 1SY | | Country | England | | ITL 1 | TLF East Midlands (England) | | ITL 2 | TLF2 Leicestershire, Rutland and Northamptonshire | | ITL 3 | TLF24 West Northamptonshire | | Local authority | West Northamptonshire | | Electoral ward | Castle | | Westminster constituency | Northampton North | | Delivery location | Not specified | ## CPV Codes ### Divisions - 03 - Agricultural, farming, fishing, forestry and related products - 15 - Food, beverages, tobacco and related products - 16 - Agricultural machinery - 42 - Industrial machinery - 44 - Construction structures and materials; auxiliary products to construction (except electric apparatus) - 72 - IT services: consulting, software development, Internet and support - 73 - Research and development services and related consultancy services - 77 - Agricultural, forestry, horticultural, aquacultural and apicultural services - 79 - Business services: law, marketing, consulting, recruitment, printing and security - 80 - Education and training services - 98 - Other community, social and personal services ### Codes - 03000000 - Agricultural, farming, fishing, forestry and related products - 15000000 - Food, beverages, tobacco and related products - 16000000 - Agricultural machinery - 42000000 - Industrial machinery - 44000000 - Construction structures and materials; auxiliary products to construction (except electric apparatus) - 72000000 - IT services: consulting, software development, Internet and support - 73000000 - Research and development services and related consultancy services - 77000000 - Agricultural, forestry, horticultural, aquacultural and apicultural services - 79000000 - Business services: law, marketing, consulting, recruitment, printing and security - 80000000 - Education and training services - 98000000 - Other community, social and personal services ## Release History - 27 Apr 2026 at 07:54 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/94418595-163c-4376-b745-7894e30de356 - 23 Apr 2026 at 06:12 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/94418595-163c-4376-b745-7894e30de356 - 18 Mar 2026 at 11:18 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/94418595-163c-4376-b745-7894e30de356 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/94418595-163c-4376-b745-7894e30de356 27th April 2026 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/0a92c133-b884-4cb9-a768-aa0a5f1b9cf8 ITT - https://www.contractsfinder.service.gov.uk/Notice/Attachment/bc7ec107-3057-4efa-bf1b-fa12cd8c1661 Evaluation Criteria - https://www.contractsfinder.service.gov.uk/Notice/Attachment/d916fe88-51cc-44de-85b8-b10826a443be Draft Contract - https://www.contractsfinder.service.gov.uk/Notice/Attachment/e5b17172-f031-44d4-b57a-4d94516cfc36 Application Form - https://www.contractsfinder.service.gov.uk/Notice/Attachment/7856d41c-e5f7-4b95-af55-cd8c9323c094 Budget Template - https://www.contractsfinder.service.gov.uk/Notice/Attachment/866eb1b1-c791-4c8e-8b67-f1bd9644bd6d Query Log - https://www.contractsfinder.service.gov.uk/Notice/Attachment/f5b591f0-30af-4649-b7a0-8184279d679f Query Deadline Extension and Submission Deadline Extension - https://www.contractsfinder.service.gov.uk/Notice/Attachment/1aaf02a7-e9a5-4b06-9c86-0727a7e01fb8 Consolidated Query Log (Final Version) ## Notice URLs - https://www.landex.org.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. 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