---
title: "Be More Game Changer Behaviour Change Campaign"
ocid: "ocds-b5fd17-c20e2a07-2f02-408e-9179-734e81020475"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-c20e2a07-2f02-408e-9179-734e81020475"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-c20e2a07-2f02-408e-9179-734e81020475.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-c20e2a07-2f02-408e-9179-734e81020475.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "THE CROWN ESTATE"
published: "2024-10-22"
---

# Be More Game Changer Behaviour Change Campaign

Buyer: THE CROWN ESTATE  
Current stage: Award  
OCID: ocds-b5fd17-c20e2a07-2f02-408e-9179-734e81020475

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-c20e2a07-2f02-408e-9179-734e81020475)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-c20e2a07-2f02-408e-9179-734e81020475.json)

## Summary

The Crown Estate has concluded the "Be More Game Changer Behaviour Change Campaign" procurement process within the advertising campaign services industry, located in the United Kingdom. The procurement was undertaken using a direct procurement method for a single tender action, specifically chosen for projects below the threshold value. This campaign, with a budget of £50,000, was finalised on 26th June 2024 and executed on 27th June 2024.

This tender provides ample opportunities for businesses involved in advertising campaign services to demonstrate their capabilities in delivering impactful behavioural change campaigns. Although the winning bid was secured by STUDIO SIX LIMITED, a large-scale organisation based in Bristol, this type of contract can be beneficial for businesses with a robust portfolio in creative advertising, regardless of their scale. Engaging in such projects can enhance business visibility and lead to further opportunities in public sector procurement.

## Notice

Be more game changer behaviour change campaign

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/985c2b5b-267e-4b7b-8f12-b142a7cf0c79 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 22 Oct 2024 |
| Submission deadline | 26 Jun 2024 |
| Future notice date | Not specified |
| Award date | 25 Jun 2024 |
| Contract period | 26 Jun 2024 - 27 Jun 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £50,000 |
| Lots value | Not specified |
| Awards value | £50,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE CROWN ESTATE |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1Y 4AH |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | STUDIO SIX |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341400 - Advertising campaign services

## Release History

- 22 Oct 2024 at 12:43 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/985c2b5b-267e-4b7b-8f12-b142a7cf0c79

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/985c2b5b-267e-4b7b-8f12-b142a7cf0c79
  22nd October 2024 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-c20e2a07-2f02-408e-9179-734e81020475. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-c20e2a07-2f02-408e-9179-734e81020475.json.