--- title: "Oxford Tourism Campaign" ocid: "ocds-b5fd17-c225e007-3566-4f54-8a28-75da91790884" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-c225e007-3566-4f54-8a28-75da91790884" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-c225e007-3566-4f54-8a28-75da91790884.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-c225e007-3566-4f54-8a28-75da91790884.json" source: "Contracts Finder" current_stage: "Award" buyer: "OXFORD CITY COUNCIL" published: "2021-11-09" --- # Oxford Tourism Campaign Buyer: OXFORD CITY COUNCIL Current stage: Award OCID: ocds-b5fd17-c225e007-3566-4f54-8a28-75da91790884 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-c225e007-3566-4f54-8a28-75da91790884) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-c225e007-3566-4f54-8a28-75da91790884.json) ## Summary The Oxford City Council is currently engaged in the tendering process for the "Oxford Tourism Campaign," aimed at promoting Oxford city centre as a tourist destination for UK residents. This campaign is classified under advertising and marketing services, with a total budget of £80,000 to cover both administrative costs and promotional activities. The tender period concluded on 4th October 2021, while the campaign is set to run from 8th October 2021 to 31st March 2022, with a particular focus on the high-impact holiday season known as the 'Golden Quarter'. The project is located in Oxford, England, and follows an open procurement method, emphasising inclusivity for small and medium-sized enterprises (SMEs) and voluntary and community sector enterprises (VCSEs). This tender represents a significant opportunity for businesses in the marketing and tourism sectors, especially those with expertise in digital and print advertising. Firms specialising in tourism marketing, particularly those capable of engaging with high-spending UK residents to generate footfall and spend at local businesses, would be well-suited to compete for this contract. With Oxford's economy heavily reliant on tourism, organisations that can promote local attractions and encourage overnight stays or day trips could find valuable opportunities for growth in this initiative. ## Notice Oxford City Council is seeking to procure a marketing or tourism organisation to promote Oxford city centre as a tourist destination for UK residents. The aim of the campaign is to increase footfall to and spend in Oxford city centre's businesses - particularly its independent and small businesses - to support a safe and successful reopening following the Covid-19 pandemic. The overall aim is to protect jobs in Oxford city centre. Oxford's economy is particularly reliant on tourism - the sector generates approximately PS780m for local businesses annually - but this has been hit by the Covid-19 pandemic. The campaign should run between September/October 2021 and March 2022. However, the main focus of the campaign should be the run-up to Christmas 2021 - known as 'the Golden Quarter' in the retail industry. The campaign should target high-spending UK residents who are within a reasonable distance of Oxford city centre. The preference would be to encourage overnight stays in Oxford city centre, but encouraging daytrips would also be welcomed. The total budget is PS80,000, which must include both the organisation's administrative costs and the costs of the promotional campaign (e.g. digital/print advertising spend). ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/5409fdbd-03b4-4a3f-9663-ecf93098a70a | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | SME, VCSE | | Awardee scale | SME | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 9 Nov 2021 | | Submission deadline | 4 Oct 2021 | | Future notice date | Not specified | | Award date | 9 Nov 2021 | | Contract period | 15 Nov 2021 - 31 Mar 2022 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £80,000 | | Lots value | Not specified | | Awards value | £80,000 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | OXFORD CITY COUNCIL | | Locality | OXFORD | | Post town | Oxford | | Postcode | OX1 1DS | | Country | England | | ITL 1 | TLJ South East (England) | | ITL 2 | TLJ1 Berkshire, Buckinghamshire and Oxfordshire | | ITL 3 | TLJ14 Oxfordshire CC | | Local authority | Oxford | | Electoral ward | Osney & St Thomas | | Westminster constituency | Oxford West and Abingdon | | Delivery location | TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England) | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | EXPERIENCE OXFORDSHIRE | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79413000 - Marketing management consultancy services ## Release History - 9 Nov 2021 at 16:42 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/5409fdbd-03b4-4a3f-9663-ecf93098a70a - 21 Sep 2021 at 14:56 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/535e2c4d-ab44-4d6e-9585-c3de459f6ce6 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/5409fdbd-03b4-4a3f-9663-ecf93098a70a 9th November 2021 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/535e2c4d-ab44-4d6e-9585-c3de459f6ce6 21st September 2021 - Opportunity notice on Contracts Finder - https://procontract.due-north.com/Advert?advertId=3a380bcc-c50f-ec11-810e-005056b64545&fromProjectDashboard=True This opportunity is being run through the Proactis portal. All communication must go through that portal please. ## Notice URLs - http://www.oxford.gov.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-c225e007-3566-4f54-8a28-75da91790884. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-c225e007-3566-4f54-8a28-75da91790884.json.