---
title: "YouGov - Policy, user testing, communications for the NHS Test and Trace App"
ocid: "ocds-b5fd17-c24e85f1-99e6-4f2f-9074-b80fc2241add"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-c24e85f1-99e6-4f2f-9074-b80fc2241add"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-c24e85f1-99e6-4f2f-9074-b80fc2241add.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-c24e85f1-99e6-4f2f-9074-b80fc2241add.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT OF HEALTH AND SOCIAL CARE"
published: "2021-02-17"
---

# YouGov - Policy, user testing, communications for the NHS Test and Trace App

Buyer: DEPARTMENT OF HEALTH AND SOCIAL CARE  
Current stage: Award  
OCID: ocds-b5fd17-c24e85f1-99e6-4f2f-9074-b80fc2241add

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-c24e85f1-99e6-4f2f-9074-b80fc2241add)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-c24e85f1-99e6-4f2f-9074-b80fc2241add.json)

## Summary

The procurement process involves the Department of Health and Social Care, which is seeking to obtain market research services under the title "YouGov - Policy, user testing, communications for the NHS Test and Trace App". This tender falls under the services category, specifically related to market research, and is located in London, United Kingdom (SW1H 0EU). The procurement method employed is a direct approach through a single tender action, and the contract was awarded on 23rd September 2020, with a total value of £39,350. The contract period commenced on 17th July 2020 and concluded on 17th October 2020.

This tender presents an excellent opportunity for market research firms, particularly those with experience in public health initiatives, to expand their services. Businesses that specialise in user testing, communication strategies, and public opinion surveys will find this opportunity particularly relevant, as the project aims to enhance the NHS's COVID-19 App through targeted research. Engaging with such contracts can facilitate growth and establish strong relationships with government entities, showcasing the firm's capabilities in high-stakes health-related projects.

## Notice

The services are to support the successful launch of the COVID-19 App. Services are to survey a representative sample of the UK to explore attitudes with regards to the App in depth, to assist an understanding of download drivers. There is also a segmentation of the population based on their willingness to download the App, providing information that should assist effectively prioritising messaging and advertising spend.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/5a142104-14c0-41ec-8298-f5566d9185af |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Feb 2021 |
| Submission deadline | 16 Jul 2020 |
| Future notice date | Not specified |
| Award date | 22 Sep 2020 |
| Contract period | 16 Jul 2020 - 17 Oct 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £39,350 |
| Lots value | Not specified |
| Awards value | £39,350 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT OF HEALTH AND SOCIAL CARE |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1H 0EU |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | YOUGOV |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 17 Feb 2021 at 15:11 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/5a142104-14c0-41ec-8298-f5566d9185af

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/5a142104-14c0-41ec-8298-f5566d9185af
  17th February 2021 - Awarded contract notice on Contracts Finder
- https://atamis-1928.cloudforce.com/sfc/p/0O000000rwim/a/4J000000kE4x/30oYvgSAd9sE05MfbiUopCWl7M4Uf3w_6JyDmiTM2ys
  DHSC - The Short form Contract_YouGov - full signed_Redacted

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-c24e85f1-99e6-4f2f-9074-b80fc2241add. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-c24e85f1-99e6-4f2f-9074-b80fc2241add.json.