--- title: "City of London Workers Promotional Campaign" ocid: "ocds-b5fd17-c341f78f-fc27-48fc-a63e-3082dcc26f2a" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-c341f78f-fc27-48fc-a63e-3082dcc26f2a" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-c341f78f-fc27-48fc-a63e-3082dcc26f2a.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-c341f78f-fc27-48fc-a63e-3082dcc26f2a.json" source: "Contracts Finder" current_stage: "Tender" buyer: "CITY OF LONDON CORPORATION" published: "2021-05-17" --- # City of London Workers Promotional Campaign Buyer: CITY OF LONDON CORPORATION Current stage: Tender OCID: ocds-b5fd17-c341f78f-fc27-48fc-a63e-3082dcc26f2a [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-c341f78f-fc27-48fc-a63e-3082dcc26f2a) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-c341f78f-fc27-48fc-a63e-3082dcc26f2a.json) ## Summary The City of London Corporation is seeking bids for the "City of London Workers Promotional Campaign," aimed at enhancing awareness and participation in the City’s offerings. This tender falls within the marketing and business services industry and is currently in the Tender stage, with the submission deadline set for 25th May 2021. The contract is expected to commence on 1st July 2021 and run until 31st December 2021, with a maximum budget of £400,000. The services required include strategic planning, creative concept development, media planning, and evaluation methodology. This opportunity presents excellent growth prospects for marketing agencies and consultancy firms looking to leverage their skills in campaign strategy and execution within a vibrant urban setting. Businesses with expertise in media buying and creative development will be particularly well-suited to compete, as the City of London Corporation is focused on driving a renewed business eco-system post-pandemic. This initiative not only targets local workers but also aims to enhance the overall attractiveness of the City, offering a platform for innovative marketing solutions. ## Notice The City invites Bidders to submit a Selection Questionnaire for the provision of Campaign Solutions. The City of London, also known as the Square Mile, is the financial district of London, stretching from Temple to the Tower of London, on the River Thames including, from west to east Chancery Lane and Liverpool Street. In just 1.12 square miles, the City of London counts around 8,000 residents,) 542,000 daily commuters and 21m annual visitors (pre-pandemic). Recovering from the pandemic, the City of London seeks to emerge as reimagined and redefined. The Recovery Task Force was set up to: Ensure the Square Mile is the world's most innovative, inclusive and sustainable business eco-system, an attractive place to invest, work, live and visit. In a sustained, cohesive and targeted way, the long-term plan is intended to motivate businesses, workers and residents to return to the Square Mile to support its retail, hospitality and leisure offers. For this first phase, whereby we will target City workers, The City of London Corporation is seeking an agency partner to create and execute a marketing campaign in late Summer/Autumn to drive awareness and participation in the City's renewed vibrant and thriving offer. The project requires the following agency services: Strategy (audience insights will be provided); Creative Concept Development and subsequent Asset Production; Paid Media Planning and Buying; Earned Media Planning and Delivery; development of Evaluation Methodology. The duration of the contract is six months, subject to the right of the City (at its sole discretion) to exercise its right to extend the Contract by up to three months. The maximum length of the contract is therefore nine months. The City has maximum budget for the delivery of this contract of PS400,000. Additional information: The estimated contract value given is for the full duration of the contract including the maximum possible extensions. The estimated contract value is therefore PS400,000. This tendering exercise is being undertaken using the electronic tendering system 'capitalEsourcing' (www.capitalesourcing.com). Suppliers will need to register an interest on the system in order to participate and registration is free. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/cd090080-9a76-4010-ac21-c140e776cdeb | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Limited | | Procurement method details | Competitive quotation (below threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 17 May 2021 | | Submission deadline | 25 May 2021 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 30 Jun 2021 - 31 Dec 2021 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £400,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | CITY OF LONDON CORPORATION | | Locality | LONDON | | Post town | Central London | | Postcode | EC2P 2EJ | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI4 Inner London - East | | ITL 3 | TLI43 Haringey and Islington | | Local authority | Islington | | Electoral ward | Clerkenwell | | Westminster constituency | Islington South and Finsbury | | Delivery location | TLI London | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79000000 - Business services: law, marketing, consulting, recruitment, printing and security ## Release History - 17 May 2021 at 16:03 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/cd090080-9a76-4010-ac21-c140e776cdeb ## Documents - https://www.contractsfinder.service.gov.uk/Notice/cd090080-9a76-4010-ac21-c140e776cdeb 17th May 2021 - Opportunity notice on Contracts Finder ## Notice URLs - http://www.cityoflondon.gov.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-c341f78f-fc27-48fc-a63e-3082dcc26f2a. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-c341f78f-fc27-48fc-a63e-3082dcc26f2a.json.