---
title: "Provision of Marketing Services (Channel strategy and planning) RM 3796 Lot 3"
ocid: "ocds-b5fd17-c343357c-4281-444c-86c7-b1580a3cb649"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-c343357c-4281-444c-86c7-b1580a3cb649"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-c343357c-4281-444c-86c7-b1580a3cb649.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-c343357c-4281-444c-86c7-b1580a3cb649.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "GAMBLING COMMISSION"
published: "2019-09-10"
---

# Provision of Marketing Services (Channel strategy and planning) RM 3796 Lot 3

Buyer: GAMBLING COMMISSION  
Current stage: Award  
OCID: ocds-b5fd17-c343357c-4281-444c-86c7-b1580a3cb649

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-c343357c-4281-444c-86c7-b1580a3cb649)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-c343357c-4281-444c-86c7-b1580a3cb649.json)

## Summary

The Gambling Commission is inviting tenders for the "Provision of Marketing Services (Channel strategy and planning)" under the RM 3796 framework, specifically Lot 3. This procurement process falls within the services category, particularly focusing on market and economic research, with a total budget of approximately £100,000 per annum to cover both marketing and econometrics specialists. The contract is set to commence on 1 August 2019 and will run until 30 July 2021. The tender period concluded on 10 June 2019, and the procurement method is classified as selective, with the call-off agreement already in place.

This tender represents a significant opportunity for small and medium-sized enterprises (SMEs) specialising in marketing consultancy and econometrics services. Companies that can offer expertise in pre-investment assessments and post-investment monitoring, alongside the ability to develop performance monitoring dashboards, would be particularly well-suited to compete. The successful bidder will have the chance to engage in strategic discussions with the Gambling Commission and contribute to shaping investment marketing strategies, thus enhancing their visibility and potential for growth within the public procurement sector.

## Notice

The 3NL team has a total budget of approximately PS100k per annum Including VAT, this is to cover the cost of both marketing and econometrics specialists. At present the 3NL team is setting aside approximately PS30-40k per annum including VAT for a marketing specialist support but may increase/decrease this budget dependent on need. The range of activities that a marketing specialist will be utilised for in relation to the Operator's investment proposals will include, but not limited to: Pre-investment (assessment) support * Assessing the Operator's investment proposals and in particular its marketing strategy, tactical plans and performance metrics / KPI's to provide assurance on these. * Attending meetings with Commission and in some instances meetings with Operator staff to provide expertise and steer (to Commission staff) during discussions in relation to marketing approach and plans. Post-investment (monitoring) support * Assisting in the development of a 'performance monitoring' dashboard that the Commission can use to measure the impact of the marketing investments. * Providing assurance of investments through the review of the Operator's KPI's and performance monitoring metrics. The Commission is open to suggestions on other ways to gain assurance during the pre and post assessment phases in relation to the Operator's marketing strategy, plans and performance from external consultants, at both the pre and post assessment phase.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/ebd731bc-38db-4d7a-b0c6-7ed5892055d9 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 10 Sep 2019 |
| Submission deadline | 10 Jun 2019 |
| Future notice date | Not specified |
| Award date | 25 Jul 2019 |
| Contract period | 31 Jul 2019 - 31 Jul 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £30,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | GAMBLING COMMISSION |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B2 4BP |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | APRIL STRATEGY |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79300000 - Market and economic research; polling and statistics
- 79411000 - General management consultancy services

## Release History

- 10 Sep 2019 at 10:52 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/ebd731bc-38db-4d7a-b0c6-7ed5892055d9
- 10 Jun 2019 at 09:39 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/0c0bc662-d1a4-4052-b76c-86f2a887400f

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/ebd731bc-38db-4d7a-b0c6-7ed5892055d9
  10th September 2019 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/0c0bc662-d1a4-4052-b76c-86f2a887400f
  10th June 2019 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/2bb75a30-3141-44c6-9aae-5011fe941569
  3NL Marketing Tender

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-c343357c-4281-444c-86c7-b1580a3cb649. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-c343357c-4281-444c-86c7-b1580a3cb649.json.