---
title: "2385-21 Lelley Fields Crematorium Marketing Strategy and Brand Development"
ocid: "ocds-b5fd17-c35a1b6f-040d-478f-b5b7-f9e9d30da490"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-c35a1b6f-040d-478f-b5b7-f9e9d30da490"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-c35a1b6f-040d-478f-b5b7-f9e9d30da490.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-c35a1b6f-040d-478f-b5b7-f9e9d30da490.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "EAST RIDING OF YORKSHIRE"
published: "2021-08-12"
---

# 2385-21 Lelley Fields Crematorium Marketing Strategy and Brand Development

Buyer: EAST RIDING OF YORKSHIRE  
Current stage: Award  
OCID: ocds-b5fd17-c35a1b6f-040d-478f-b5b7-f9e9d30da490

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## Summary

The East Riding of Yorkshire Council is seeking a communications agency for the "2385-21 Lelley Fields Crematorium Marketing Strategy and Brand Development." This project aims to create a promotional campaign for a new crematorium planned for the Holderness area, addressing the local need for affordable bereavement services. The tender is currently in the award stage, following the completion of the procurement process, with the contract awarded to Forgaard Agency for a value of £23,000. The contract period is set from 15th July 2021 to 31st December 2022. Interested agencies had to submit expressions of interest by 5th May 2021, and the initial tender period closed on the same date.

This opportunity allows businesses, particularly those in the marketing and communications sector, to expand their portfolio and gain valuable experience in public sector projects. Companies that have expertise in brand development, campaign management, and environmentally-conscious design will find themselves well-suited to compete. The project not only supports local businesses but also aligns with the values of the East Riding of Yorkshire Council, which aims to grow the economy and enhance community services.

## Notice

East Riding of Yorkshire Council are seeking to work with a full service communications agency to create a brand and promotional campaign for a new crematorium to be built in the East Riding of Yorkshire. The new crematorium, to be known as Lelley Fields Crematorium, will be built in the Holderness area of the East Riding. It will meet the needs of the local community which is currently lacking available and affordable bereavement services. The Council's priorities are to support local residents and businesses, grow the economy and value our environment and we are confident that this project contributes to all these goals. This project will be driven by consultation with key stakeholders and the target audience. We are asking agencies to submit proposals for a branding concept for the facility and a marketing campaign for pre-opening. We aspire to create a crematorium facility with an environmentally-conscious design and green building principles which will offer people a fitting, sensitive place to commemorate their loved ones, with new woodland, a memory walk and other areas for remembrance and celebration. Stage one - expression of interests to be submitted Agencies should submit their expressions of interest by 12 noon on 05th May 2021 This should be supplied with * A portfolio of work previously undertaken, including: research, developing branding, campaign development, photography and filming production undertaken, which would be advantageous with particular focus on a similar campaign. The organisation name, contact details and a brief description and examples of work for two contracts of a similar nature which demonstrate the agencies experience in relation to East Riding of Yorkshire Council's requirements. * Any contract award will be subject to a satisfactory reference being provided by one or both of the named companies. Please email all submissions to laura.waites@eastriding.gov.uk by 12 noon on 05th May 2021. For any large files please send via a file sharing site (WeTransfer preferable).

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/6f78b355-fff6-4937-9653-4a6fabf93cf9 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Aug 2021 |
| Submission deadline | 5 May 2021 |
| Future notice date | Not specified |
| Award date | 13 Jul 2021 |
| Contract period | 14 Jul 2021 - 31 Dec 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £40,000 |
| Lots value | Not specified |
| Awards value | £23,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | EAST RIDING OF YORKSHIRE |
| Locality | BEVERLEY |
| Post town | Hull |
| Postcode | HU17 9BA |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE1 East Yorkshire and Northern Lincolnshire |
| ITL 3 | TLE12 East Riding of Yorkshire |
| Local authority | East Riding of Yorkshire |
| Electoral ward | St Mary's |
| Westminster constituency | Beverley and Holderness |
| Delivery location | TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | FORGAARD AGENCY |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79300000 - Market and economic research; polling and statistics

## Release History

- 12 Aug 2021 at 15:49 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/6f78b355-fff6-4937-9653-4a6fabf93cf9
- 21 Apr 2021 at 08:30 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/1b3d0fee-10a0-4646-8914-f569e6156ebe
- 20 Apr 2021 at 15:51 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/2591a50b-3e99-4481-8aaf-ed2f316c58f8

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/6f78b355-fff6-4937-9653-4a6fabf93cf9
  12th August 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/1b3d0fee-10a0-4646-8914-f569e6156ebe
  21st April 2021 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/2591a50b-3e99-4481-8aaf-ed2f316c58f8
  20th April 2021 - Opportunity notice on Contracts Finder

## Notice URLs

- http://www.eastriding.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-c35a1b6f-040d-478f-b5b7-f9e9d30da490. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-c35a1b6f-040d-478f-b5b7-f9e9d30da490.json.