---
title: "Behavioural Insight Online Communication Testing Call-Off Contract"
ocid: "ocds-b5fd17-c40d2845-2baf-423b-9481-03912d2eb556"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-c40d2845-2baf-423b-9481-03912d2eb556"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-c40d2845-2baf-423b-9481-03912d2eb556.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-c40d2845-2baf-423b-9481-03912d2eb556.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEFRA"
published: "2023-07-28"
---

# Behavioural Insight Online Communication Testing Call-Off Contract

Buyer: DEFRA  
Current stage: Award  
OCID: ocds-b5fd17-c40d2845-2baf-423b-9481-03912d2eb556

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-c40d2845-2baf-423b-9481-03912d2eb556)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-c40d2845-2baf-423b-9481-03912d2eb556.json)

## Summary

The Department for Environment, Food & Rural Affairs (DEFRA) issued a tender titled "Behavioural Insight Online Communication Testing Call-Off Contract" for social research services in the UK. The procurement method used was a direct single tender action. The tender period ended on 24th April 2023, with a contract period starting on 13th June 2023 and ending on 12th December 2023. The award, valued at £250,000, was made to Kantar Public UK Limited on 13th June 2023.

This tender opportunity by DEFRA provides a chance for businesses, particularly SMEs and VCSEs, to engage in social research services related to behavioural insights. Companies interested in designing, testing, and evaluating communications strategies with target audiences in the UK would find this tender well-suited for growth opportunities. The competitive nature of this procurement process creates space for innovative businesses to contribute to public policy initiatives through research and communication testing.

## Notice

This call-off contract will be for behavioural research, which aims to design, test and evaluate the effects of different communications with the general public, or specific target audiences within the UK

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/d8cb2400-2083-43ae-9e09-bceaa058bf45 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Jul 2023 |
| Submission deadline | 24 Apr 2023 |
| Future notice date | Not specified |
| Award date | 12 Jun 2023 |
| Contract period | 12 Jun 2023 - 12 Dec 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £250,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEFRA |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3JR |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | KANTAR PUBLIC |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79315000 - Social research services

## Release History

- 28 Jul 2023 at 07:14 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/d8cb2400-2083-43ae-9e09-bceaa058bf45
- 16 Jun 2023 at 15:37 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/79c764f7-c9aa-4f06-8988-53999c8e93ce

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/d8cb2400-2083-43ae-9e09-bceaa058bf45
  28th July 2023 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/79c764f7-c9aa-4f06-8988-53999c8e93ce
  16th June 2023 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/43b02f2e-dd5d-4679-b5d8-c7e8ac081e38
  C19633 Conditions of Contract_Redacted
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/fcedf692-25ea-4310-8d4f-612e714cdcb2
  C19633 Conditions of Contract_Redacted

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-c40d2845-2baf-423b-9481-03912d2eb556. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-c40d2845-2baf-423b-9481-03912d2eb556.json.