---
title: "Brand Proposition Development"
ocid: "ocds-b5fd17-c43b2140-ca92-4a19-b11a-859bcf285d49"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-c43b2140-ca92-4a19-b11a-859bcf285d49"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-c43b2140-ca92-4a19-b11a-859bcf285d49.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-c43b2140-ca92-4a19-b11a-859bcf285d49.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "THE NATIONAL TRUST FOR PLACES OF HISTORIC INTEREST OR NATURAL BEAUTY"
published: "2024-03-28"
---

# Brand Proposition Development

Buyer: THE NATIONAL TRUST FOR PLACES OF HISTORIC INTEREST OR NATURAL BEAUTY  
Current stage: Tender  
OCID: ocds-b5fd17-c43b2140-ca92-4a19-b11a-859bcf285d49

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## Summary

The National Trust for Places of Historic Interest or Natural Beauty is seeking an agency to develop a brand proposition for the Nature Cities & Towns partnership initiative. The initiative, involving key partners such as the National Lottery Heritage Fund, Natural England, and the National Trust, aims to enhance access to natural spaces in urban areas across the UK. The procurement process involves two stages: research and development of the brand name and narrative from April to July 2024, followed by visual identity development until January 2025. Proposals must be submitted by 12 April 2024.

This tender presents an opportunity for businesses with expertise in brand development, research services, and consultancy. Small and medium enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) are particularly suited for this contract. Businesses interested in supporting initiatives that promote nature conservation, community engagement, and urban green space development would find this tender aligning with their ethos and goals.

## Notice

We are looking for an agency to develop a name, narrative and visual identity for the Nature Cities & Towns (working title) partnership initiative. The initiative brings together 3 founding partners - the National Lottery Heritage Fund, Natural England, and the National Trust. Together, the partners will offer cities and towns across the UK the tools and support that they need to take ambitious action for nature, and for their populations. It is our intention to grow a network of key partners, starting with Natural England's sister agencies in the devolved nations. Working together with local authorities and cross-sector partners, the programme aims to make sure everyone has access to quality natural spaces a few minutes' walk from home and is able to spend time outdoors in nature every day. Community needs and engagement will be at the heart of the changes made to achieve this. And the towns and cities emerging will be better connected, more resilient to climate change, naturally flourishing, growing greener economies and jobs. This partnership builds on, and expands, the Future Parks Accelerator partnership between the National Lottery Heritage Fund and National Trust. This programme worked across 8 places in the UK to rethink the role urban green space can play in building a sustainable future for towns and cities. Over the first 3 years, the programme will: * Bring together a collaborative network of ambitious places * Equip the network with tools and support to make change happen * Run a capacity-building grants programme for ~20 recipient places * Launch an accreditation scheme so places can verify their progress and assure funders and investors * Attract external investment in places and develop wider incentives for long term change This contract will be delivered in two stages: * Stage 1: April to July 2024 - research and development of the brand name and narrative, to bring us to a "soft launch" moment planned for July * Stage 2: July 2024 - Jan 2025 - developing and testing visual identity routes including logos, alignment with existing partner identities, graphics etc Please see the full brief for this commission for further detail. Submission process The tender response should include details of the following (scoring in brackets): * Outline of your proposed approach to brand development - including how you would approach the phasing, and partnership aspects (35%) * Description of your relevant experience, including examples of at least two pieces of similar work (35%) * Proposed budget breakdown (30%) * Details of any matters or concerns not covered by this brief. Proposals should not exceed 10 pages in length. Submitting a proposal more than 10 pages will automatically result in the rejection of the proposal. Please submit proposals by email before the deadline of 12 April 2024 to the following contact: Rachel Jeffcoat, rachel.jeffcoat@nationaltrust.org.uk

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/1eab64b7-4e3f-4f24-8df0-08ff9b9633a6 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Mar 2024 |
| Submission deadline | 12 Apr 2024 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 21 Apr 2024 - 31 Jan 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £80,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE NATIONAL TRUST FOR PLACES OF HISTORIC INTEREST OR NATURAL BEAUTY |
| Locality | SWINDON |
| Post town | Swindon |
| Postcode | SN2 2NA |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK7 Gloucestershire and Wiltshire |
| ITL 3 | TLK71 Swindon |
| Local authority | Swindon |
| Electoral ward | Mannington and Western |
| Westminster constituency | Swindon South |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 73110000 - Research services
- 73200000 - Research and development consultancy services
- 79300000 - Market and economic research; polling and statistics

## Release History

- 28 Mar 2024 at 16:32 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/1eab64b7-4e3f-4f24-8df0-08ff9b9633a6

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/1eab64b7-4e3f-4f24-8df0-08ff9b9633a6
  28th March 2024 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/d1145e31-b524-4db3-8bad-ba2dffe4a4fc
  Please see the full contract brief above for further details on this commission.
- https://www.futureparks.org.uk/
  FOR INFO - Website of the Future Parks Accelerator programme mentioned in the brief.

## Provenance

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