---
title: "(NU/1589 - 69) HE Competitor Tracking and Insight"
ocid: "ocds-b5fd17-c457131d-8105-455e-bbd9-7bbedb01f9fb"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-c457131d-8105-455e-bbd9-7bbedb01f9fb"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-c457131d-8105-455e-bbd9-7bbedb01f9fb.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-c457131d-8105-455e-bbd9-7bbedb01f9fb.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NEWCASTLE UNIVERSITY"
published: "2022-09-07"
---

# (NU/1589 - 69) HE Competitor Tracking and Insight

Buyer: NEWCASTLE UNIVERSITY  
Current stage: Award  
OCID: ocds-b5fd17-c457131d-8105-455e-bbd9-7bbedb01f9fb

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## Summary

Newcastle University has awarded a contract for (NU/1589 - 69) HE Competitor Tracking and Insight to WatchMyCompetitor. The procurement method used was a selective process under the Restricted procedure. The contract value is £7,560 GBP, and the contract period is from 29th August 2022 to 28th February 2023. The tender period ended on 26th July 2022. This opportunity falls under the main procurement category of services in the CPV classification for business services: law, marketing, consulting, recruitment, printing, and security.

This tender presents an opportunity for businesses providing marketing, business intelligence, and software development services to compete. SMEs are particularly encouraged to participate. The contract focuses on automated monitoring of competitors in the higher education sector, offering real-time intelligence and tailored dashboards. Businesses with expertise in digital marketing, social media monitoring, and data analytics would find this tender well-suited for their capabilities, given the need for automated monitoring and analysis of competitor activities across various digital platforms.

## Notice

We are seeking to appoint a supplier to provide real-time intelligence, across the digital landscape, on a set of competitors as defined by Newcastle University. This will help us to be more responsive to sector activity and through automation, will enable us to focus on action rather than monitoring. The supplier is required to provide the following services and experience: 1) Automated monitoring of 10 selected HEI competitors that will track and monitor social media changes across their entire digital landscape, providing real-time alerts and informed intelligence of new marketing initiatives and emerging changes. At a minimum, this will encapsulate the following areas: a) Organisational Alerts - news, changes in fact and figures, leadership, facilities, partnerships, events, awards, alumni, research, accommodation, equality and diversity, sustainability, reputation, and rankings. b) Marketing Alerts - messaging changes, open day marketing, promotions and campaigns, website changes, B2B services, press alerts, student voice, homepage changes, student wellbeing, and marketing intelligence. c) Course Alerts - new courses, course changes, course withdrawals, module changes, title changes, entry requirements, fees, online learning resources, and accreditations. d) Social Media Alerts - Facebook, Twitter, Linked-In, YouTube, Instagram, TikTok, blogs, vlogs, and podcast activities. e) Financial Alerts - fee changes, financial results, bursaries, scholarships and discounts, student loans, apprenticeships, business partnerships. 2) A dedicated analyst to filter web estate changes for relevancy and to summarise content, while tailoring the front-end platform to more directly match the University's information needs and priorities. 3) Access to tailored dashboards and customised alerts to segment information flow into different business areas and ensure relevant information flows to the right groups in a timely manner. Typical content set-up could include: a) Scholarships, bursaries and discounts b) Changes in key messaging across different target audiences c) Changes to entry requirements, fees, IELTS d) New/withdrawn programmes e) Events f) Clearing activities g) New partnerships (business and student recruitment) h) Updates to APP and contextual offers 4) Provide a single Account Manager for updating and managing the product and a dedicated data analysts to ensure relevancy and appropriateness of key data flows.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/28e7a55c-cbfe-43ff-a320-de91c9b48dd5 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 7 Sep 2022 |
| Submission deadline | 26 Jul 2022 |
| Future notice date | Not specified |
| Award date | 15 Aug 2022 |
| Contract period | 28 Aug 2022 - 28 Feb 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £8,000 |
| Lots value | Not specified |
| Awards value | £7,560 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NEWCASTLE UNIVERSITY |
| Locality | NEWCASTLE UPON TYNE |
| Post town | Newcastle upon Tyne |
| Postcode | NE1 7RU |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC43 Tyneside |
| Local authority | Newcastle upon Tyne |
| Electoral ward | Monument |
| Westminster constituency | Newcastle upon Tyne Central and West |
| Delivery location | TLC North East (England), TLD North West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | WATCHMYCOMPETITOR |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 48480000 - Sales, marketing and business intelligence software package
- 48481000 - Sales or marketing software package
- 72210000 - Programming services of packaged software products
- 72212480 - Sales, marketing and business intelligence software development services
- 72212481 - Sales or marketing software development services
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 7 Sep 2022 at 09:30 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/28e7a55c-cbfe-43ff-a320-de91c9b48dd5

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/28e7a55c-cbfe-43ff-a320-de91c9b48dd5
  7th September 2022 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://www.ncl.ac.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-c457131d-8105-455e-bbd9-7bbedb01f9fb. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-c457131d-8105-455e-bbd9-7bbedb01f9fb.json.