---
title: "RBGKEW1083 - Pricing Strategy - Wakehurst"
ocid: "ocds-b5fd17-c45d8ab4-fdc4-4655-96ea-233345e4c521"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-c45d8ab4-fdc4-4655-96ea-233345e4c521"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-c45d8ab4-fdc4-4655-96ea-233345e4c521.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-c45d8ab4-fdc4-4655-96ea-233345e4c521.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BOARD OF TRUSTEES OF THE ROYAL BOTANIC GARDENS KEW"
published: "2022-10-12"
---

# RBGKEW1083 - Pricing Strategy - Wakehurst

Buyer: BOARD OF TRUSTEES OF THE ROYAL BOTANIC GARDENS KEW  
Current stage: Award  
OCID: ocds-b5fd17-c45d8ab4-fdc4-4655-96ea-233345e4c521

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## Summary

The Royal Botanic Gardens Kew is seeking a supplier for a pricing strategy project at their Wakehurst site. The procurement process is at the award stage, with a total contract value of £50,000. The tender deadline was on August 22, 2022, and the contract period is from September 19, 2022, to September 18, 2023. The procurement method used for this open procedure is below the threshold for Business and Management Consultancy Services, located in the South East region of the United Kingdom.

This tender opportunity for the pricing strategy project at Wakehurst offers growth potential for small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) specialising in business and management consultancy services. Businesses interested in dynamic pricing, ticketing structures, and enhancing visitor experiences in the leisure and cultural sector would be well-suited to compete for this contract. Collaborating with the Royal Botanic Gardens Kew can provide a significant growth opportunity for businesses looking to expand their consultancy services and contribute to enhancing the visitor experience at Wakehurst.

## Notice

RBG Kew is looking for a supplier to create a pricing strategy for it's site at Wakehurst. Scope of work will include reviewing and proposing a strategy for Ticketing Structure for entry to the gardens, car park charges, Membership, Gift Aid, Online & Advanced Booking, Dynamic Pricing, Special Events. How to apply Please go to https://defra.bravosolution.co.uk/esop/guest/go/opportunity/detail?opportunityId=54454 and follow instructions to register and apply If this does not work....Please follow these steps Go to https://defra.bravosolution.co.uk/web/login.html? Click on 'View Current Opportunities' Scroll through list to locate 'RBGKEW1083 - Pricing Consultancy - Wakehurst Click on the title and follow instructions

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/c17c10fd-c448-41ae-8331-c4e3e5ce8ad2 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Oct 2022 |
| Submission deadline | 22 Aug 2022 |
| Future notice date | Not specified |
| Award date | 5 Sep 2022 |
| Contract period | 18 Sep 2022 - 18 Sep 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £50,000 |
| Lots value | Not specified |
| Awards value | £33,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BOARD OF TRUSTEES OF THE ROYAL BOTANIC GARDENS KEW |
| Locality | RICHMOND |
| Post town | Twickenham |
| Postcode | TW9 3AE |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI7 Outer London - West and North West |
| ITL 3 | TLI75 Hounslow and Richmond upon Thames |
| Local authority | Richmond upon Thames |
| Electoral ward | Kew |
| Westminster constituency | Richmond Park |
| Delivery location | TLJ South East (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | CULTURE CONSULTANTS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79410000 - Business and management consultancy services

## Release History

- 12 Oct 2022 at 20:05 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/c17c10fd-c448-41ae-8331-c4e3e5ce8ad2
- 14 Jul 2022 at 10:44 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/abe53b40-267e-43be-89b5-97bb82440c70

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/c17c10fd-c448-41ae-8331-c4e3e5ce8ad2
  12th October 2022 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/abe53b40-267e-43be-89b5-97bb82440c70
  14th July 2022 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/e8d78af1-e5bd-4984-8477-8c7e6514111d
- https://defra.bravosolution.co.uk/web/login.html?
  Use this link to register and obtain full tender pack

## Notice URLs

- https://defra.bravosolution.co.uk/esop/guest/go/opportunity/detail?opportunityId=54454
- https://defra.bravosolution.co.uk/web/login.html

## Provenance

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