---
title: "NHS ENGLAND NATIONAL CAMPAIGNS Quantitative Research"
ocid: "ocds-b5fd17-c469bef2-b7fb-49e4-8423-07c394cf9711"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-c469bef2-b7fb-49e4-8423-07c394cf9711"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-c469bef2-b7fb-49e4-8423-07c394cf9711.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-c469bef2-b7fb-49e4-8423-07c394cf9711.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "KANTAR"
published: "2022-09-20"
---

# NHS ENGLAND NATIONAL CAMPAIGNS Quantitative Research

Buyer: KANTAR  
Current stage: Award  
OCID: ocds-b5fd17-c469bef2-b7fb-49e4-8423-07c394cf9711

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## Summary

The NHS England National Campaigns Team has awarded a contract to Kantar UK Limited for quantitative research services. The contract, valued at £5,000,000 GBP, was tendered through a selective procurement method with a call-off from a framework agreement. The tender period ended on 4th May 2022, and the contract duration is 3 years, with a 12-month extension option, lasting up to 4 years. Kantar UK Limited will be conducting research projects to support the development and evaluation of national social marketing campaigns aimed at inspiring people to join the NHS and changing the way services are accessed to reduce pressures on the healthcare system.

Kantar UK Limited, as the awarded supplier, will work closely with NHS England to support campaigns under the 'We are the NHS' and 'Help Us, Help You' brands. This opportunity offers businesses in the advertising campaign services category a chance to participate in delivering campaigns that align with the organisational priorities of NHS England and the wider NHS, as outlined in the NHS Long Term Plan. Businesses with expertise in quantitative research and social marketing are well-suited to compete for similar contracts in the future as the NHS continues its national campaigns to support recruitment and healthcare service access.

## Notice

The NHS England Campaigns Team deliver national social marketing campaigns to support the NHS. Our campaigns are delivered under two overarching campaign brands: * The 'We are the NHS' campaign aims to inspire people to join the NHS and retain those already working in it. It promotes the NHS as a first-choice employer, focusing on priority recruitment of professions including: Nursing; Allied Health Professionals; Healthcare Support Workers; and 999 & 111 Call Handlers; also supporting the recruitment of NHS Reservists. * The 'Help Us, Help You' campaign is designed to save lives by changing the way people access services to reduce pressures on the NHS and maintain capacity, by driving effective use of the NHS, encouraging people to get help in the right place and at the right time. This contract has been established for a research agency to deliver quantitative research projects to support the development and evaluation of our work across all our campaign activity. Previously this work has been subcontracted through the Lead Creative Agency working on either the 'We are the NHS' or 'Help Us, Help You' campaigns. These campaigns are delivered through a number of different phases aimed at different audiences and with separate aims and objectives. All our campaign activity supports the successful delivery of the organisational priorities of NHS England and the wider NHS. These are set out in the NHS Long Term Plan and the annual NHS Priorities and Operational Planning Guidance. The contract is for 3 years with an extension option of 12 months (Max 4 years)

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/bf15ff88-458d-4428-ba7b-a192bf013025 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Sep 2022 |
| Submission deadline | 4 May 2022 |
| Future notice date | Not specified |
| Award date | 28 Jun 2022 |
| Contract period | 21 Jun 2022 - 21 Jun 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £5,000,000 |
| Lots value | Not specified |
| Awards value | £5,000,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | KANTAR |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 6LH |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI44 Lewisham and Southwark |
| Local authority | Southwark |
| Electoral ward | St George's |
| Westminster constituency | Bermondsey and Old Southwark |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | KANTAR |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341400 - Advertising campaign services

## Release History

- 20 Sep 2022 at 11:15 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/bf15ff88-458d-4428-ba7b-a192bf013025

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/bf15ff88-458d-4428-ba7b-a192bf013025
  20th September 2022 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/ad7d2896-a80e-4fa2-9993-17bde4b90230
  RM6126-Order-Form-for-contract-QUANT.FV_redacted_Redacted

## Provenance

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