---
title: "NCC2018 Audience Intelligence Platform"
ocid: "ocds-b5fd17-c4a4d442-859d-4f84-b79a-7be63fad9e11"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-c4a4d442-859d-4f84-b79a-7be63fad9e11"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-c4a4d442-859d-4f84-b79a-7be63fad9e11.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-c4a4d442-859d-4f84-b79a-7be63fad9e11.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "Northumberland County Council"
published: "2026-08-10"
---

# NCC2018 Audience Intelligence Platform

Buyer: Northumberland County Council  
Current stage: Award  
OCID: ocds-b5fd17-c4a4d442-859d-4f84-b79a-7be63fad9e11

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## Summary

Northumberland County Council procured a cloud-based audience intelligence platform, classified as software and information systems. The service is intended to help the council understand and analyse audience behaviour, preferences, engagement and demographic insights. It supports more targeted communications, stronger audience engagement and evidence-based decision-making, particularly in relation to the upcoming budget. The requirement is categorised as goods and is delivered for the council in the North East of England. The buying organisation is Northumberland County Council, based at County Hall in Morpeth. The selected supplier is Access Intelligence Media & Communications Ltd trading as Vuelio, an SME headquartered in London.

The procurement is complete and was awarded on 10 August 2026 to Access Intelligence Media & Communications Ltd t/a Vuelio. It used a selective procedure as a call-off from a framework agreement. The tender had an estimated value of £43,000, while the awarded value is £46,000. The contract runs from 17 August 2026 to 16 August 2028. The tender submission deadline was 27 July 2026 at 12:00. The award is active and covers the council’s audience intelligence platform requirement. The outcome shows a single supplier selected for the full requirement. The process was suitable for small and medium-sized enterprises and was evaluated through the framework call-off route.

For suppliers that did not win this award, the procurement demonstrates demand from Northumberland County Council for specialist audience intelligence software delivered through a framework call-off. A credible competitor would need a cloud-based platform capable of analysing audience behaviour, preferences, engagement and demographic data in a practical way. The solution would need to support communications targeting, audience engagement and evidence-based public-sector decision-making, including analysis relevant to budget planning. Experience of turning audience data into usable insight for communications and policy teams would strengthen a future proposition. Suppliers should also be able to operate within framework call-off procedures and deliver a managed software service for a council-sized organisation. The requirement was identified as suitable for SMEs, indicating that scale alone was not a barrier to competition.

## Notice

The requirement is for a cloud-based Audience Intelligence Platform to support the organisation in understanding and analysing audience behaviours, preferences, engagement, and demographic insights. The solution will enable more effective targeting of communications, improve audience engagement, and support evidence based decision making specifically around the upcoming budget.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/9b827c4b-9342-4d41-9e92-09913ad40425 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Goods |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 10 Aug 2026 |
| Submission deadline | 27 Jul 2026 |
| Future notice date | Not specified |
| Award date | 10 Aug 2026 |
| Contract period | 17 Aug 2026 - 16 Aug 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £43,000 |
| Lots value | Not specified |
| Awards value | £46,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | Northumberland County Council |
| Locality | MORPETH |
| Postcode area | Newcastle upon Tyne |
| Postcode | NE61 2EF |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC42 Northumberland |
| Local authority | Northumberland |
| Electoral ward | Morpeth Kirkhill |
| Westminster constituency | North Northumberland |
| Delivery location | TLC North East (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | Access Intelligence Media and Communications Limited |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48000000 - Software package and information systems

## Release History

- 10 Aug 2026 at 11:54 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/9b827c4b-9342-4d41-9e92-09913ad40425

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/9b827c4b-9342-4d41-9e92-09913ad40425
  10th August 2026 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-c4a4d442-859d-4f84-b79a-7be63fad9e11. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-c4a4d442-859d-4f84-b79a-7be63fad9e11.json.