--- title: "2024-732 Social Media services USA, Canada & Mexico covering (beef, lamb & pork)" ocid: "ocds-b5fd17-c4ac4ac1-2f3c-4166-b101-6409f93098b3" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-c4ac4ac1-2f3c-4166-b101-6409f93098b3" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-c4ac4ac1-2f3c-4166-b101-6409f93098b3.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-c4ac4ac1-2f3c-4166-b101-6409f93098b3.json" source: "Contracts Finder" current_stage: "Tender" buyer: "AHDB" published: "2025-01-27" --- # 2024-732 Social Media services USA, Canada & Mexico covering (beef, lamb & pork) Buyer: AHDB Current stage: Tender OCID: ocds-b5fd17-c4ac4ac1-2f3c-4166-b101-6409f93098b3 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-c4ac4ac1-2f3c-4166-b101-6409f93098b3) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-c4ac4ac1-2f3c-4166-b101-6409f93098b3.json) ## Summary AHDB, based in Coventry, UK, is seeking a supplier or agency to provide social media services for beef, lamb, and pork across the USA, Canada, and Mexico. The procurement, classified under the Advertising and Marketing Services industry category (CPV 79340000), has an open procedure with a contract value of £471,600. The procurement stage is currently in the tender phase, with the procedure closing at noon on 28th February 2025. The contract is set to commence on 2nd June 2025 and will initially span one year, with options to extend for an additional two years. This tender offers significant opportunities for businesses in the social media marketing domain, particularly those experienced in international market engagement and content creation. Ideal candidates will have the capability to develop strategic plans, create high-quality multimedia content, and engage with diverse audiences across multiple social media platforms. Small and medium-sized enterprises (SMEs) are encouraged to participate, as the procurement is suitable for SMEs. This contract can help businesses expand their market reach and strengthen their expertise in managing multi-national social media campaigns. ## Notice AHDB are planning to find a supplier/agency that will create a strategy, lead on content creation and engage with target audiences via social media in order to understand product requirements and market needs which are crucial in the realm of exports. Listed below are some of the actions/requirements that the supplier/agency will be required to complete throughout the duration of the contract: Strategy & Planning: * Prepare an approach that will make recommendations on the most effective way to fulfil the goals for increasing brand awareness * Provide a detailed content calendar outlining the frequency, type, and timing of social media posts Content Creation: * Create engaging, high quality and relevant content, including but not limited to text, images, videos, and infographics for campaigns * Ensure all content adheres to AHDB brand guidelines and maintains a consistent brand tonality * A point of view on content curation noting that we have staff and farmers creating content * How to best use User-Generated Content (UGC) * Ensure the necessary language skills to communicate effectively with the target audience * Consider using professional translation services to maintain accuracy and cultural sensitivity * Research cultural norms. Be aware of local customs, traditions, and taboos to avoid misunderstandings * Create content that is respectful of diverse cultures and avoids offensive or discriminatory language * Leverage cross-promotion to drive traffic between channels Engage with audience: * Respond promptly to comments and messages on all platforms * Encourage user-generated content through contests or challenges Advertising and promotion: * Develop and execute paid social media campaigns to increase reach, engagement, and sign ups to our Newsletter * Provide regular reports on campaign performance and provide optimisation recommendations Analytics & reporting: * Provide monthly reports outlining key performance metrics, including reach, engagement, conversion rates * Offer insights and recommendations for ongoing improvements The initial contract is for 1 year with 1+1 options to extend Closing date is NOON 28th February 2025 The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/3033ecb8-cf47-4c52-84fd-756b9b7a58ec | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (above threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 27 Jan 2025 | | Submission deadline | 28 Feb 2025 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 1 Jun 2025 - 1 Jun 2028 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £471,600 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | AHDB | | Locality | COVENTRY | | Post town | Coventry | | Postcode | CV3 4PE | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire | | ITL 3 | TLG13 Warwickshire CC | | Local authority | Warwick | | Electoral ward | Cubbington & Leek Wootton | | Westminster constituency | Kenilworth and Southam | | Delivery location | TLG West Midlands (England) | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 27 Jan 2025 at 08:36 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/3033ecb8-cf47-4c52-84fd-756b9b7a58ec ## Documents - https://www.contractsfinder.service.gov.uk/Notice/3033ecb8-cf47-4c52-84fd-756b9b7a58ec 27th January 2025 - Opportunity notice on Contracts Finder ## Notice URLs - https://defra-family.force.com/s/Welcome ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-c4ac4ac1-2f3c-4166-b101-6409f93098b3. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-c4ac4ac1-2f3c-4166-b101-6409f93098b3.json.