---
title: "Market research services to support the Initial Teacher Training (ITT) recruitment marketing campaign"
ocid: "ocds-b5fd17-c4ebfa75-c33c-403f-8b25-a4663a65506f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-c4ebfa75-c33c-403f-8b25-a4663a65506f"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-c4ebfa75-c33c-403f-8b25-a4663a65506f.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-c4ebfa75-c33c-403f-8b25-a4663a65506f.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR EDUCATION"
published: "2020-10-19"
---

# Market research services to support the Initial Teacher Training (ITT) recruitment marketing campaign

Buyer: DEPARTMENT FOR EDUCATION  
Current stage: Award  
OCID: ocds-b5fd17-c4ebfa75-c33c-403f-8b25-a4663a65506f

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## Summary

The procurement process involves the Department for Education seeking market research services to support its Initial Teacher Training (ITT) recruitment marketing campaign. This tender, titled "Market research services to support the Initial Teacher Training (ITT) recruitment marketing campaign," falls under the industry category of education and training services. The procurement method utilised is selective, with the tender period concluding on 8 November 2019. The awarded contract is valued at £1,700,000 and runs from 19 February 2020 to 18 February 2022, based in Sheffield, England.

This opportunity presents significant potential for business growth, particularly for market research agencies that can demonstrate proven experience in evaluating and enhancing marketing strategies. Businesses that specialise in campaign analysis, audience engagement, and customer journey development are well-positioned to compete for this type of work. The ongoing nature of the marketing campaign, which aims to elevate the status of teaching and attract new entrants to the profession, creates a valuable context for firms looking to expand their clientele within the education sector.

## Notice

The Department is seeking a market research agency to undertake market research for the Get IntoTeaching marketing campaign, which seeks to raise the status of teaching, drive motivation to become a teacher and provide support and advice to train. The campaign is long-standing, dating back to the 1990s, and last year entered an exciting new era with the launch of a new strategic and creative approach. The campaign consists of a range of owned, earned and paid-for channels, including AV, print, radio, media partnerships and extensive social and digital advertising. This is supported by a comprehensive programme of events and CRM to encourage and support people to apply, including providing access to one-to-one support from a nominated adviser and school experience days. Objectives: To support the campaign in making a significant contribution to the fulfilment of ITT targets by: 1. Evaluating the success of the current campaign 2. Informing future creative development 3. Developing understanding of our audience and the customer journey 4. Informing the audience and marketing strategies for emerging policy initiatives and priorities

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/07eeac7a-7c9e-452b-a954-3b82938b34ba |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 Oct 2020 |
| Submission deadline | 8 Nov 2019 |
| Future notice date | Not specified |
| Award date | 17 Dec 2019 |
| Contract period | 19 Feb 2020 - 18 Feb 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,700,000 |
| Lots value | Not specified |
| Awards value | £1,700,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR EDUCATION |
| Locality | SHEFFIELD |
| Post town | Sheffield |
| Postcode | S1 2JF |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE3 South Yorkshire |
| ITL 3 | TLE32 Sheffield |
| Local authority | Sheffield |
| Electoral ward | City |
| Westminster constituency | Sheffield Central |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | POPULUS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security
- 80 - Education and training services

### Codes

- 79310000 - Market research services
- 80000000 - Education and training services

## Release History

- 19 Oct 2020 at 10:09 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/07eeac7a-7c9e-452b-a954-3b82938b34ba

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/07eeac7a-7c9e-452b-a954-3b82938b34ba
  19th October 2020 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-c4ebfa75-c33c-403f-8b25-a4663a65506f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-c4ebfa75-c33c-403f-8b25-a4663a65506f.json.