--- title: "Midlands Engine Campaign Creative Concept/Brand Brief" ocid: "ocds-b5fd17-c50bc02e-32dc-42e5-ba35-39060a349bf8" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-c50bc02e-32dc-42e5-ba35-39060a349bf8" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-c50bc02e-32dc-42e5-ba35-39060a349bf8.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-c50bc02e-32dc-42e5-ba35-39060a349bf8.json" source: "Contracts Finder" current_stage: "Tender" buyer: "MARKETING BIRMINGHAM LTD" published: "2017-08-03" --- # Midlands Engine Campaign Creative Concept/Brand Brief Buyer: MARKETING BIRMINGHAM LTD Current stage: Tender OCID: ocds-b5fd17-c50bc02e-32dc-42e5-ba35-39060a349bf8 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-c50bc02e-32dc-42e5-ba35-39060a349bf8) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-c50bc02e-32dc-42e5-ba35-39060a349bf8.json) ## Summary The Midlands Engine Campaign Creative Concept/Brand Brief is currently being procured by Marketing Birmingham Ltd on behalf of Nottingham City Council, which acts as the accountable body for the Midlands Engine Partnership. This contract, valued at £75,000, aims to develop a cohesive branding and creative concept for a multi-channel campaign to enhance recognition for the Midlands Engine Partnership, running from October 2017 to April 2018. The tender is open and is set to close on 21st August 2017 at 12:00 noon BST. The procurement method employed is an open procedure under the marketing services category within the West Midlands region of the United Kingdom. This tender presents significant growth opportunities for businesses specialising in marketing and creative services. Companies that can demonstrate a strong capability in developing cohesive branding strategies and multi-media campaigns would be particularly well-suited to compete. Furthermore, small and medium-sized enterprises (SMEs) are encouraged to participate, given the emphasis on inclusivity in the procurement process. Successful bidders will have the chance to directly contribute to a major regional initiative, aligning their efforts with ongoing local authority marketing activities to amplify the campaign's impact. ## Notice Midlands Engine Campaign Brand and Creative Concept Brief The West Midlands Growth Company is procuring this contract on behalf of the contracting authority Nottingham City Council (NCC), who are the accountable body for the client the Midlands Engine Partnership. Upon contract award and signing the delivery of this contract will be solely between NCC, Midlands Engine Partnership and the successful tenderer. Background In March 2017, the Chancellor of the Exchequer launched the government's Midlands Engine Strategy which includes over PS400m of investment in the Midlands region. Since then the Midlands Engine Theme Groups have been developing our response to the strategy, addressing the opportunities and benefits to be gained, by the region and the country, from improvements in Connectivity, Skills, Innovation, Trade & Investment and Quality of Life. The output of this activity - an Action Plan (working title) - is now in the late stages of development and will be published early in the Autumn. It will form the basis of the Midlands Engine work over the coming years, will express our renewed objectives and set out the key deliverables that will become the focus of our work. This brief is for the development of a brand and creative concept for a multi-channel, multi-media campaign to launch and increase recognition for the Midlands Engine Partnership to key audiences between October 2017 and April 2018. It is a campaign to promote the activities and explain the benefits of the Midlands Engine. It is not a place marketing campaign for the Midlands but it is important that the campaign has a strong sense of place, that the Midlands place-strengths are featured and that it works alongside other local authority/investment promotion agency (e.g. Marketing Derby, West Midlands Growth Company) place-making and place-marketing activities. There are a range of additional materials that will be made available to the successful supplier on appointment. A number of them can be found here: www.midlandsengine.org/library It has been decided not to divide this contract into lots. Due to the nature of the project requiring a consistent approach for delivery, we feel we would strongly benefit from a sole supplier. This brief is for the campaign brand and creative concept only. Please refer to the tender brief for full requirements, process and timescales. To access the full tender brief, all suppliers MUST visit the Marketing Birmingham e-Procurement system to register interest and submit a tender bid. e-Procurement https://in-tendhost.co.uk/marketingbirmingham/aspx/Home Please note the deadline for full submission as outlined in the attached brief is no later than 12:00 noon BST Monday 21st August 2017 Additional information: To access the tender brief, all suppliers MUST visit the WMGC (formerly Marketing Birmingham) e-Procurement system. https://in-tendhost.co.uk/marketingbirmingham/aspx/Home ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/342527b0-036a-4c72-af3a-090802e81bd1 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 3 Aug 2017 | | Submission deadline | 21 Aug 2017 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 31 Aug 2017 - 31 Oct 2017 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £75,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | MARKETING BIRMINGHAM LTD | | Locality | BIRMINGHAM | | Post town | Birmingham | | Postcode | B1 2ND | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG3 West Midlands | | ITL 3 | TLG31 Birmingham | | Local authority | Birmingham | | Electoral ward | Ladywood | | Westminster constituency | Birmingham Ladywood | | Delivery location | TLG West Midlands (England) | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79342000 - Marketing services ## Release History - 3 Aug 2017 at 16:02 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/342527b0-036a-4c72-af3a-090802e81bd1 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/342527b0-036a-4c72-af3a-090802e81bd1 3rd August 2017 - Opportunity notice on Contracts Finder ## Notice URLs - http://www.marketingbirmingham.com/tenders - https://in-tendhost.co.uk/marketingbirmingham/aspx/Home ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-c50bc02e-32dc-42e5-ba35-39060a349bf8. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-c50bc02e-32dc-42e5-ba35-39060a349bf8.json.