---
title: "Customer Data Platform (CDP)"
ocid: "ocds-b5fd17-c52750ce-b23f-4a91-84fd-371a7487cdc2"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-c52750ce-b23f-4a91-84fd-371a7487cdc2"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-c52750ce-b23f-4a91-84fd-371a7487cdc2.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-c52750ce-b23f-4a91-84fd-371a7487cdc2.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "THE BRITISH BROADCASTING CORPORATION (BBC)"
published: "2024-10-02"
---

# Customer Data Platform (CDP)

Buyer: THE BRITISH BROADCASTING CORPORATION (BBC)  
Current stage: Award  
OCID: ocds-b5fd17-c52750ce-b23f-4a91-84fd-371a7487cdc2

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-c52750ce-b23f-4a91-84fd-371a7487cdc2)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-c52750ce-b23f-4a91-84fd-371a7487cdc2.json)

## Summary

The British Broadcasting Corporation (BBC) has awarded a contract to mParticle, Inc. for the provision of a Customer Data Platform (CDP). This contract, classified under the industry category of Data Management Services (CPV 72322000), involves data management, campaign management, and activation services. The location of the services is primarily in London, United Kingdom. The contract takes effect from 25th September 2024, following a tender period that ended on 25th April 2024. The initial term of the contract is three years from the service commencement date, with a transition/integration period named "Year 0", and it can potentially be extended for a further three years, hence the total duration may be up to seven years with an estimated spend range between £4.5 million and £8 million.

This tender presents significant opportunities for data management companies, particularly those capable of offering comprehensive data platform solutions that include data ingestion, hosting, modelling, campaign creation, orchestration, and activation. Businesses specialising in customer data platforms and campaign management that are keen to work within UK public sector standards would be well-suited to compete for similar future opportunities. The procurement method was an open procedure, which encourages participation from small and medium-sized enterprises (SMEs). Engaging in this tender can lead to substantial business growth and establish a relationship with a prestigious client like the BBC, enhancing the supplier's portfolio and credibility in the market.

## Notice

The BBC has Awarded the Contract to mPArticle for the service of a Customer Data Platform (CDP), the Supplier will be responsible for data management, campaign management and activation. This Contract shall come into effect on the "Effective Date", (for a 1-year Transition/Integration period, named "Year 0") and shall continue in force for a period of three (3) years from the Service Commencement Date (the "Initial Term") and unless terminated earlier in accordance with its terms. The Contract may be extended for a further period of 36 months hence (1+1+1). The spend range over the 7 (1+3+3) year term is between PS4.5 million - PS8 million. The spend ranges are not committed spend ranges, and are therefore "only an estimation" of spend that could be made through the Agreement.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/64c0d711-2b0a-4809-a01f-ba9726f7f74c |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 2 Oct 2024 |
| Submission deadline | 25 Apr 2024 |
| Future notice date | Not specified |
| Award date | 20 Aug 2024 |
| Contract period | 24 Sep 2024 - 24 Sep 2031 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £8,000,000 |
| Lots value | Not specified |
| Awards value | £8,000,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE BRITISH BROADCASTING CORPORATION (BBC) |
| Locality | NEW BROADCASTING HOUSE, PORTLAND PLACE, LONDON |
| Post town | West London |
| Postcode | W1A 1AA |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | West End |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MPARTICLE |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72322000 - Data management services

## Release History

- 2 Oct 2024 at 10:59 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/64c0d711-2b0a-4809-a01f-ba9726f7f74c
- 21 Mar 2024 at 17:55 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/f4382296-2ca0-4146-baf5-fa3b4cd3b159

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/64c0d711-2b0a-4809-a01f-ba9726f7f74c
  2nd October 2024 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/f4382296-2ca0-4146-baf5-fa3b4cd3b159
  21st March 2024 - Opportunity notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-c52750ce-b23f-4a91-84fd-371a7487cdc2. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-c52750ce-b23f-4a91-84fd-371a7487cdc2.json.