---
title: "GB-Glasgow: Google Analytics 360 (GA4)"
ocid: "ocds-b5fd17-c58f6823-b9ea-4d84-baf3-6199fa82665c"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-c58f6823-b9ea-4d84-baf3-6199fa82665c"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-c58f6823-b9ea-4d84-baf3-6199fa82665c.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-c58f6823-b9ea-4d84-baf3-6199fa82665c.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "STUDENT LOANS COMPANY"
published: "2024-01-03"
---

# GB-Glasgow: Google Analytics 360 (GA4)

Buyer: STUDENT LOANS COMPANY  
Current stage: Award  
OCID: ocds-b5fd17-c58f6823-b9ea-4d84-baf3-6199fa82665c

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-c58f6823-b9ea-4d84-baf3-6199fa82665c)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-c58f6823-b9ea-4d84-baf3-6199fa82665c.json)

## Summary

The Student Loans Company, based in Glasgow, UK, recently awarded a contract for the provision of Google Analytics 360 (GA4) services to Merkle UK One Limited. The procurement process started as a tender and progressed to the award stage. The contract value is £48,653.60 GBP, with a contract period from 1st January 2024 to 31st December 2024.

This tender presents an opportunity in the information technology services category within the UK. Businesses that offer digital marketing analytics services like Google Analytics may find this tender suitable for participation. The tender process can be competitive, and companies with experience in providing similar services to large organisations could be well-suited to compete for this contract.

## Notice

12 month extension of existing contract for Google 360 (GA4) subscription. Additional information: Extension of existing contract as per framework.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/8cc8deb5-b297-401d-912d-6ca4874ac710 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 3 Jan 2024 |
| Submission deadline | 22 Dec 2023 |
| Future notice date | Not specified |
| Award date | 22 Dec 2023 |
| Contract period | 1 Jan 2024 - 31 Dec 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £48,653 |
| Lots value | Not specified |
| Awards value | £48,653 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | STUDENT LOANS COMPANY |
| Locality | GLASGOW |
| Post town | Glasgow |
| Postcode | G5 8DF |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM3 West Central Scotland |
| ITL 3 | TLM32 Glasgow City |
| Local authority | Glasgow City |
| Electoral ward | Govan |
| Westminster constituency | Glasgow South West |
| Delivery location | TLM Scotland |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MERKLE UK ONE |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72222300 - Information technology services

## Release History

- 3 Jan 2024 at 09:35 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/8cc8deb5-b297-401d-912d-6ca4874ac710

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/8cc8deb5-b297-401d-912d-6ca4874ac710
  3rd January 2024 - Awarded contract notice on Contracts Finder
- https://www.delta-esourcing.com/delta/respondToList.html?noticeId=832727902
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-c58f6823-b9ea-4d84-baf3-6199fa82665c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-c58f6823-b9ea-4d84-baf3-6199fa82665c.json.