---
title: "National Museums Liverpool Brand Refresh"
ocid: "ocds-b5fd17-c593d46c-a5e7-4455-a583-c8085da6428b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-c593d46c-a5e7-4455-a583-c8085da6428b"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-c593d46c-a5e7-4455-a583-c8085da6428b.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-c593d46c-a5e7-4455-a583-c8085da6428b.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NATIONAL MUSEUMS LIVERPOOL"
published: "2020-07-09"
---

# National Museums Liverpool Brand Refresh

Buyer: NATIONAL MUSEUMS LIVERPOOL  
Current stage: Award  
OCID: ocds-b5fd17-c593d46c-a5e7-4455-a583-c8085da6428b

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## Summary

The National Museums Liverpool has initiated a tender process for the "National Museums Liverpool Brand Refresh", aimed at enhancing its brand strategy and identity. This project falls under the category of business services, specifically in marketing and consulting, and is located in the North West region of the United Kingdom. The procurement method is an open procedure, with the tender period concluding on 6th April 2020. The contract is expected to start on 5th May 2020 and run until 1st December 2020. Key contact for this project is Ian Lindsay, reachable at Ian.lindsay@liverpoolmuseums.org.uk.

This tender presents a significant opportunity for marketing and branding agencies to showcase their expertise, particularly those that specialise in brand strategy and creative services. Businesses that possess the capability to manage comprehensive branding projects and have experience in collaborating with cultural institutions would be particularly well-suited to compete for this contract. Engaging in this initiative could enhance agency visibility and portfolio through association with National Museums Liverpool's prestigious identity.

## Notice

Bidders are asked to submit a formal tender for the National Museums Liverpool Brand Refresh Initiative. The project is aiming to address our brand strategy and we do expect as part of this initiative to have a visual evolution (without eradicating significantly recognised and effective elements) which supports us in reshaping our narrative, redefines and clarifies our brand hierarchy and challenges our creative application and brand management. The brand refresh must: * Establish a clear brand strategy that supports the organistions aims, vision and mission. * Ensure we achieve a clear, compelling and exciting brand identity and architecture to promote and elevate National Museums Liverpool, our venue brands and our key subsidiary brands (e.g. Hosted by, House of Memories etc.) which can evolve with the organisation in the years ahead. The programme is likely to be structured as follows: * Discovery * Strategy * Creation * Application * Activation * Management & Analysis National Museums Liverpool wants to collaborate with a leading agency to realise this project. The appointed agency will oversee and lead the full programme of work with input from a broad range of stakeholders from across the organisation.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/676e87ee-0789-409e-aa4d-c7329f88ab6a |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Goods |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 9 Jul 2020 |
| Submission deadline | 6 Apr 2020 |
| Future notice date | Not specified |
| Award date | 1 Jul 2020 |
| Contract period | 5 Jul 2020 - 31 Dec 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £99,153 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NATIONAL MUSEUMS LIVERPOOL |
| Locality | LIVERPOOL |
| Post town | Liverpool |
| Postcode | L2 2JH |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD7 Merseyside |
| ITL 3 | TLD72 Liverpool |
| Local authority | Liverpool |
| Electoral ward | City Centre North |
| Westminster constituency | Liverpool Riverside |
| Delivery location | TLD North West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | THE AGENCY OF SOMEONE |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security
- 92 - Recreational, cultural and sporting services

### Codes

- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 92000000 - Recreational, cultural and sporting services

## Release History

- 9 Jul 2020 at 08:30 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/676e87ee-0789-409e-aa4d-c7329f88ab6a
- 26 Mar 2020 at 17:36 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/bff9f5e7-3a39-478c-ab26-d3a24dde47d1
- 10 Mar 2020 at 10:50 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/bff9f5e7-3a39-478c-ab26-d3a24dde47d1

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/676e87ee-0789-409e-aa4d-c7329f88ab6a
  9th July 2020 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/bff9f5e7-3a39-478c-ab26-d3a24dde47d1
  26th March 2020 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/470669c5-3301-417a-8066-5096a2bb2a99
  Tender Specification
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/ec53cd08-d56b-4296-a8bc-3caba1024fa3
  Appendix A - Form of Tender
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/6cd0801c-e0b4-46c8-858b-6a467399692f
  Appendix B - NML Procurement Protocol
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/0a5c60f4-2a96-4abe-9eaf-436260ceef0a
  Q&As

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-c593d46c-a5e7-4455-a583-c8085da6428b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-c593d46c-a5e7-4455-a583-c8085da6428b.json.