---
title: "Insight & Analysis of Consumer Attitudes to IP Infringement"
ocid: "ocds-b5fd17-c5e47bb8-f677-4ba8-be7b-d88660f520bc"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-c5e47bb8-f677-4ba8-be7b-d88660f520bc"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-c5e47bb8-f677-4ba8-be7b-d88660f520bc.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-c5e47bb8-f677-4ba8-be7b-d88660f520bc.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "INTELLECTUAL PROPERTY OFFICE"
published: "2021-07-22"
---

# Insight & Analysis of Consumer Attitudes to IP Infringement

Buyer: INTELLECTUAL PROPERTY OFFICE  
Current stage: Award  
OCID: ocds-b5fd17-c5e47bb8-f677-4ba8-be7b-d88660f520bc

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-c5e47bb8-f677-4ba8-be7b-d88660f520bc)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-c5e47bb8-f677-4ba8-be7b-d88660f520bc.json)

## Summary

The procurement process involves the Intellectual Property Office (IPO) seeking insights and analysis regarding consumer attitudes towards IP infringement. The tender, titled "Insight & Analysis of Consumer Attitudes to IP Infringement", falls under the research consultancy services industry category and is located in Newport, UK. This contract has been awarded, with the award date on 21st June 2021, and it initially aimed for completion by the 24th May 2021, with the contract running until 30th April 2022. The total contract value is £99,000, with a minimum contract value of £50,000.

This project presents a valuable opportunity for businesses in market research, consultancy, and communications sectors to engage in evidence-based strategies aimed at reducing counterfeiting and piracy. Companies that specialise in consumer research, market analysis, and targeted communications would be particularly well-suited to compete in future tenders of a similar nature, as the IPO seeks to evaluate effective methodologies for influencing consumer behaviour and perceptions.

## Notice

The objective of this project was to provide the IPO with an enhanced evidence base that identifies the most effective methodologies, and the communications levers that have the best chance of changing consumer attitudes and behaviours to counterfeiting and piracy. Deliver evidence-based recommendations on the most appropriate audiences and sectors, which will enable IPO to undertake and evaluate their first targeted communications campaign to address infringement. Existing research has identified that 16% of females in the UK, aged 18-34, had confirmed knowingly purchasing counterfeit beauty/hygiene products in the previous 12 months. The results of this project will underpin IPO's integrated communications campaign in quarter three, focussing specifically on the target demographic, aiming to change their perceptions of the personal/social harms, potentially lowering demand for counterfeit goods within the sector. Following an evaluation of this work, and learning the lessons from this and previous campaigns, the IPO will then develop proposals to upscale this approach to other sectors and consumer demographics. This project has now been awarded, it was advertised under the following link: https://www.contractsfinder.service.gov.uk/notice/c50e4c3c-3259-4ba5-91c4-9b255836e392?origin=SearchResults&p=1

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/601d4cec-d17a-4354-92ce-bb5746d4685b |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Not specified |
| Procurement method | Not Specified |
| Procurement method details | Other - |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 22 Jul 2021 |
| Submission deadline | 24 May 2021 |
| Future notice date | Not specified |
| Award date | 20 Jun 2021 |
| Contract period | 28 Jun 2021 - 30 Apr 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £99,000 |
| Lots value | Not specified |
| Awards value | £79,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | INTELLECTUAL PROPERTY OFFICE |
| Locality | NEWPORT |
| Post town | Newport |
| Postcode | NP10 8QQ |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL54 Monmouthshire and Newport |
| Local authority | Newport |
| Electoral ward | Tredegar Park and Marshfield |
| Westminster constituency | Newport West and Islwyn |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | AUDIENCENET |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security
- 98 - Other community, social and personal services

### Codes

- 73210000 - Research consultancy services
- 79300000 - Market and economic research; polling and statistics
- 98110000 - Services furnished by business, professional and specialist organisations

## Release History

- 22 Jul 2021 at 14:43 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/601d4cec-d17a-4354-92ce-bb5746d4685b

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/601d4cec-d17a-4354-92ce-bb5746d4685b
  22nd July 2021 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://www.contractsfinder.service.gov.uk/notice/c50e4c3c-3259-4ba5-91c4-9b255836e392?origin=SearchResults&p=1

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-c5e47bb8-f677-4ba8-be7b-d88660f520bc. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-c5e47bb8-f677-4ba8-be7b-d88660f520bc.json.