---
title: "Agent for IMAX Advertising Wrap at BFI IMAX - AWARD"
ocid: "ocds-b5fd17-c69ca44b-1137-4c8c-a01c-7bd47199d032"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-c69ca44b-1137-4c8c-a01c-7bd47199d032"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-c69ca44b-1137-4c8c-a01c-7bd47199d032.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-c69ca44b-1137-4c8c-a01c-7bd47199d032.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BFI"
published: "2022-04-21"
---

# Agent for IMAX Advertising Wrap at BFI IMAX - AWARD

Buyer: BFI  
Current stage: Award  
OCID: ocds-b5fd17-c69ca44b-1137-4c8c-a01c-7bd47199d032

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## Summary

The BFI (British Film Institute) is procuring an advertising agent for the IMAX advertising wrap at the BFI IMAX located in Central London, opposite Waterloo Station. The tender process has reached the award stage, with the successful supplier, Ocean Outdoor UK Ltd, announced on 1 April 2022. This contract, valued at £1, is effective from 1 April 2022 and will run until 31 March 2027. The procurement method was selective, using a restricted procedure, and the tender closed on 4 January 2022.

This opportunity allows businesses specialising in advertising and marketing services to thrive, particularly those with expertise in managing large-scale advertising campaigns. With the BFI IMAX having the largest advertising wrap canvas in the UK, there is significant potential for innovative advertising solutions. Small and medium-sized enterprises (SMEs) are encouraged to consider participation, leveraging their agility and creativity in delivering bespoke services that meet the BFI's dynamic advertising needs.

## Notice

The BFI IMAX building is located in the centre of the Waterloo roundabout in Central London in a prominent position opposite Waterloo Station. The building was commissioned by the British Film Institute and designed by Bryan Avery of Avery Associates Architects. The BFI IMAX, circular in design, has an internal drum referred to as the advertising wrap. It is not a digital screen but it has the largest canvas in the UK measuring 1,734m2, supported by the latest technology in LED (48,000 LEDs). This is both dynamic and fully programmable and has the functionality to use every colour. The contract with the incumbent provider expires on 31 March 2022 and the BFI is offering the opportunity to the market to act as its advertising agent. For avoidance of doubt, the opportunity is not offered as a lease of the advertising wrap.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/f4dd6d1b-33b0-4a51-ab9e-5c2414d4b19a |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 21 Apr 2022 |
| Submission deadline | 4 Jan 2022 |
| Future notice date | Not specified |
| Award date | 31 Mar 2022 |
| Contract period | 31 Mar 2022 - 31 Mar 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £1 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BFI |
| Locality | LONDON |
| Post town | West London |
| Postcode | W1T 1LN |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI36 Camden |
| Local authority | Camden |
| Electoral ward | Bloomsbury |
| Westminster constituency | Holborn and St Pancras |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | OCEAN OUTDOOR |

## CPV Codes

### Divisions

- 22 - Printed matter and related products
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 22462000 - Advertising material
- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services

## Release History

- 21 Apr 2022 at 09:56 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/f4dd6d1b-33b0-4a51-ab9e-5c2414d4b19a

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/f4dd6d1b-33b0-4a51-ab9e-5c2414d4b19a
  21st April 2022 - Awarded contract notice on Contracts Finder

## Notice URLs

- http://www.bfi.org.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-c69ca44b-1137-4c8c-a01c-7bd47199d032. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-c69ca44b-1137-4c8c-a01c-7bd47199d032.json.