---
title: "Audience Analysis"
ocid: "ocds-b5fd17-c705be37-379a-4729-8af3-3f7c2fdde977"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-c705be37-379a-4729-8af3-3f7c2fdde977"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-c705be37-379a-4729-8af3-3f7c2fdde977.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-c705be37-379a-4729-8af3-3f7c2fdde977.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "OFCOM"
published: "2023-07-28"
---

# Audience Analysis

Buyer: OFCOM  
Current stage: Award  
OCID: ocds-b5fd17-c705be37-379a-4729-8af3-3f7c2fdde977

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-c705be37-379a-4729-8af3-3f7c2fdde977)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-c705be37-379a-4729-8af3-3f7c2fdde977.json)

## Summary

OFCOM has awarded a contract for Audience Analysis services to Hallett Arendt. The procurement process was initiated as a tender and has been completed. The contract, valued at £27,683.04, started on June 23, 2023, and will end on May 23, 2024. The tender was a single tender action below the threshold, with the tender period ending on June 22, 2023. The procurement stage was award, and the contract was awarded on June 23, 2023, with the contract notice published on July 28, 2023.

This tender for Audience Analysis services presents an opportunity for businesses interested in market research services to engage. OFCOM, the buying organisation based in London, awarded the contract to Hallett Arendt for the provision of these services. Small and medium-sized enterprises, as well as voluntary, community, and social enterprises, were considered suitable for this opportunity, indicating a potential for growth in these sectors. Businesses suited to providing market research services in the radio sector could find this tender particularly relevant and beneficial.

## Notice

Re-subscription to Octagon software to enable analysis of RAJAR radio audience data. Octagon allows us to analyse listener behaviour such as average weekly listening hours, average weekly reach to stations and share of listening to particular stations. This data is used to inform our understanding of the radio sector, to ensure that we stay at the forefront of developments in the sector we regulate and analysis is published in radio sector reports such as the Media Nations Report.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/62c365d5-7f4c-4f72-af9e-2faff475b08a |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - Single tender action (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Jul 2023 |
| Submission deadline | 22 Jun 2023 |
| Future notice date | Not specified |
| Award date | 22 Jun 2023 |
| Contract period | 22 Jun 2023 - 23 May 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £27,683 |
| Lots value | Not specified |
| Awards value | £27,683 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | OFCOM |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 9HA |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI44 Lewisham and Southwark |
| Local authority | Southwark |
| Electoral ward | Borough & Bankside |
| Westminster constituency | Bermondsey and Old Southwark |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | HALLETT ARENDT |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 28 Jul 2023 at 09:20 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/62c365d5-7f4c-4f72-af9e-2faff475b08a

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/62c365d5-7f4c-4f72-af9e-2faff475b08a
  28th July 2023 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://ofcom.bravosolution.co.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-c705be37-379a-4729-8af3-3f7c2fdde977. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-c705be37-379a-4729-8af3-3f7c2fdde977.json.