--- title: "AWARDED - AHDB requirements for PR activities in the Middle East" ocid: "ocds-b5fd17-c7a93ca1-5467-43b4-899e-bf2647597ac3" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-c7a93ca1-5467-43b4-899e-bf2647597ac3" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-c7a93ca1-5467-43b4-899e-bf2647597ac3.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-c7a93ca1-5467-43b4-899e-bf2647597ac3.json" source: "Contracts Finder" current_stage: "Award" buyer: "DEFRA NETWORK ETENDERING PORTAL" published: "2020-11-30" --- # AWARDED - AHDB requirements for PR activities in the Middle East Buyer: DEFRA NETWORK ETENDERING PORTAL Current stage: Award OCID: ocds-b5fd17-c7a93ca1-5467-43b4-899e-bf2647597ac3 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-c7a93ca1-5467-43b4-899e-bf2647597ac3) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-c7a93ca1-5467-43b4-899e-bf2647597ac3.json) ## Summary The procurement process involves the Defra Network eTendering Portal, which has awarded a contract titled "AHDB requirements for PR activities in the Middle East." This contract falls under the Public Relations Services category and is located in the Middle East, specifically targeting priority markets such as the UAE, Kuwait, Qatar, Bahrain, Saudi Arabia, and Oman. The procurement method used was an open procedure above the threshold, and the contract period spans from 26th June 2020 to 25th June 2024. The initial tender period concluded on 22nd April 2020, with the award announcement made on 1st June 2020. This tender presents significant opportunities for growth for businesses specialising in public relations and marketing services, particularly those with expertise in the Middle Eastern markets. Companies capable of providing bilingual support in Arabic and English, and those familiar with the food and beverage sector, especially regarding British red meat, will be well-positioned to compete. The awarded contract is valued at £300,000, making it an attractive opportunity for small and medium enterprises (SMEs) looking to expand their reach and establish partnerships in the Middle East. ## Notice AWARDED - AHDB Exports are looking for an Arabic and English speaking, Marketing Representative to cover Middle Eastern markets, maintaining contact and working jointly with red meat exporters, agents, representatives, importers, distributors, hotel and food service operators and retailers. This will be a service contract to cover our requirements. - Liaise closely with the AHDB Exports team based in France, to agree and update on activity and provide the latest market intelligence and insights - Identify and develop priority markets for British lamb - Effectively build and maintain new relationships with relevant contacts in the Middle Eastern market. Where appropriate, work jointly with them to increase market exposure and demand for British red meat in general and lamb in particular - Devise and implement effective local strategies to promote British lamb, aimed at increasing awareness and brand loyalty - Act as a brand ambassador for British produce - Liaise with central AHDB staff in areas such as media, PR and digital. Priority markets to be covered are UAE, Kuwait, Qatar, Bahrain, Saudi Arabia and Oman. Please note the closing date may be delayed due to the Coronavirus impact, any amendments will be posted on the system Additional information: AWARDED - Suppliers Instructions How to Express Interest in this Tender and respond to the opportunity: 1. Register your company on the eSourcing portal (this is only required once) - Browse to the eSourcing Portal: https://defra.bravosolution.co.uk and click the link to register - Accept the terms and conditions and click 'continue' - Enter your correct business and user details - Note the username you chose and click 'Save' when complete - You will shortly receive an email with your unique password (please keep this secure) 2. Express an Interest in the tender - Login to the portal with the username/password - Click the ITTs Open To All Suppliers' link. (These Invitations to Tender open to any registered supplier) - Click on the relevant ITT to access the content. - Click the 'Express Interest' button at the top of the page. - This will move the ITT into your 'My ITTs' page. (This is a secure area reserved for your projects only) -You can now access any attachments by clicking 'Buyer Attachments' in the 'ITT Details' box 3. Responding to the tender - Click 'My Response' under 'ITT Details', you can choose to 'Create Response' or to 'Decline to Respond' (please give a reason if declining) - You can now use the 'Messages' function to communicate with the buyer and seek any clarification - Note the deadline for completion, then follow the onscreen instructions to complete the ITT - There may be a mixture of online and offline actions for you to perform (there is detailed online help available) You must then submit your reply using the 'Submit Response' button at the top of the page. If you require any further assistance please consult the online help. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/1c5cb0f0-6279-4708-9ce2-1e9969407823 | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (above threshold) | | Tender suitability | SME | | Awardee scale | SME | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 30 Nov 2020 | | Submission deadline | 22 Apr 2020 | | Future notice date | Not specified | | Award date | 31 May 2020 | | Contract period | 25 Jun 2020 - 25 Jun 2024 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | £300,000 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | DEFRA NETWORK ETENDERING PORTAL | | Locality | KENILWORTH, WARWICKSHIRE | | Post town | Coventry | | Postcode | CV8 2TL | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire | | ITL 3 | TLG13 Warwickshire CC | | Local authority | Warwick | | Electoral ward | Cubbington & Leek Wootton | | Westminster constituency | Kenilworth and Southam | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | BRITISH CENTRES FOR BUSINESS | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79416000 - Public relations services ## Release History - 30 Nov 2020 at 16:18 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/1c5cb0f0-6279-4708-9ce2-1e9969407823 - 4 Jun 2020 at 10:28 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/1c5cb0f0-6279-4708-9ce2-1e9969407823 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/1c5cb0f0-6279-4708-9ce2-1e9969407823 30th November 2020 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/112404a4-ae42-403b-b64c-7dda550ce08c n/a ## Notice URLs - http://www.ahdb.org.uk - https://defra.bravosolution.co.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-c7a93ca1-5467-43b4-899e-bf2647597ac3. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-c7a93ca1-5467-43b4-899e-bf2647597ac3.json.