---
title: "High Street Heritage Action Zone (HSHAZ evaluation) - footfall analysis using digital visitor insight data - AWARD"
ocid: "ocds-b5fd17-c7acd75b-6826-4c34-9e60-f555553f1377"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-c7acd75b-6826-4c34-9e60-f555553f1377"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-c7acd75b-6826-4c34-9e60-f555553f1377.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-c7acd75b-6826-4c34-9e60-f555553f1377.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "HISTORIC ENGLAND"
published: "2024-01-03"
---

# High Street Heritage Action Zone (HSHAZ evaluation) - footfall analysis using digital visitor insight data - AWARD

Buyer: HISTORIC ENGLAND  
Current stage: Award  
OCID: ocds-b5fd17-c7acd75b-6826-4c34-9e60-f555553f1377

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## Summary

Historic England has awarded a contract for the "High Street Heritage Action Zone (HSHAZ evaluation) - footfall analysis using digital visitor insight data" procurement. The contract involves purchasing data collected through mobile platforms for impact evaluation of the national HSHAZ programme. The contract period runs from January 2, 2024, to September 30, 2024, and the tender period ended on December 15, 2023. Huq Industries Ltd is the supplier for this procurement, and the location is Firefly Avenue, Swindon, Wiltshire, SN2 2EH, United Kingdom.

This tender by Historic England creates business growth opportunities for data services providers aiming to supply locational analytics and visit insights data. Businesses with expertise in data collection, analysis, and database services would be well-suited to compete in this procurement. The focus is on providing high-quality visitor data for evaluation purposes, culminating in impactful results to be delivered in autumn 2024.

## Notice

Scope: 1. Historic England is looking to purchase data collected through mobile platforms and other digital hardware to contribute to the impact evaluation of the national High Streets Heritage Action Zone (HSHAZ) programme. 2. We need locational analytics from mobile devices (and other sources) to provide a detailed picture of footfall to contribute to our innovative evaluation of this programme. 3. We want to purchase high quality visit insight data for at least: a. 10 sample HSHAZ locations b. 20 comparable counterfactuals (places without HSHAZ investment) c. Data for 7 HSHAZ high street locations to understand visitor insights for the Hi! Street Fest. 4. The data will help us to understand more about how people are using the high streets that Historic England has invested in. This data helps us understand footfall and person interactions across HSHAZ locations which we can use as part of our impact evaluation. 5. For 3a and 3b: o The successful Supplier will provide data between March 2018-March 2024. o This will include visits and visitors at a minimum o This could include insights on movement patterns, visitor frequency, dwell time, and visitor demographics and others. 6. For 3c: o The successful Supplier will provide data for 2 weeks/months prior to the events, the event date (dates to be provided) and 2 weeks/3 months after. 7. The successful Supplier will work constructively with our evaluators, Amion Consulting, to make sure that this cutting-edge data can meaningfully inform the impact evaluation that will be delivered to Historic England in autumn 2024.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/8a326194-fbe6-4009-832a-b19365f15450 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 3 Jan 2024 |
| Submission deadline | 15 Dec 2023 |
| Future notice date | Not specified |
| Award date | 3 Jan 2024 |
| Contract period | 2 Jan 2024 - 30 Sep 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HISTORIC ENGLAND |
| Locality | WILTSHIRE |
| Post town | Swindon |
| Postcode | SN2 2EH |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK7 Gloucestershire and Wiltshire |
| ITL 3 | TLK71 Swindon |
| Local authority | Swindon |
| Electoral ward | Mannington and Western |
| Westminster constituency | Swindon South |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | HUQ INDUSTRIES |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72300000 - Data services
- 72310000 - Data-processing services
- 72312000 - Data entry services
- 72313000 - Data capture services
- 72314000 - Data collection and collation services
- 72316000 - Data analysis services
- 72319000 - Data supply services
- 72320000 - Database services

## Release History

- 3 Jan 2024 at 15:24 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/8a326194-fbe6-4009-832a-b19365f15450

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/8a326194-fbe6-4009-832a-b19365f15450
  3rd January 2024 - Awarded contract notice on Contracts Finder

## Provenance

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