---
title: "Provision of Marketing Automation Solution"
ocid: "ocds-b5fd17-c7b02267-ce99-4854-ac38-7481b5dff49f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-c7b02267-ce99-4854-ac38-7481b5dff49f"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-c7b02267-ce99-4854-ac38-7481b5dff49f.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-c7b02267-ce99-4854-ac38-7481b5dff49f.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR EDUCATION"
published: "2025-08-27"
---

# Provision of Marketing Automation Solution

Buyer: DEPARTMENT FOR EDUCATION  
Current stage: Award  
OCID: ocds-b5fd17-c7b02267-ce99-4854-ac38-7481b5dff49f

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-c7b02267-ce99-4854-ac38-7481b5dff49f)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-c7b02267-ce99-4854-ac38-7481b5dff49f.json)

## Summary

The Department for Education, headquartered in London, has concluded the procurement process for a marketing automation solution to deliver various marketing functions, including email and nudge campaigns, webinar invitations, and more. This procurement falls under the industry category of IT services: consulting, software development, Internet, and support. The process concluded with the award issued on 13th August 2025, with the contract starting on 1st September 2025 and lasting until 31st August 2027. The procurement method was selective, following a call-off from a framework agreement. Services are to be delivered across a wide geographical area including the United Kingdom and abroad, with the tender valued at £128,200.

This contract presents substantial opportunities for businesses specialising in IT services, particularly those offering consulting, software development, and internet support. Given the specific requirements and scale of the solution, the procurement is ideal for SMEs capable of delivering complex, integrated marketing solutions. Engaging in this procurement process could lead to significant growth opportunities and potential future work with the Department for Education. The successful supplier will be providing services in multiple international locations, leveraging the framework to expand their reach and influence within the public sector IT services market.

## Notice

Provision of a marketing automation solution capable of delivering email campaigns, webinar invitations, nudge campaigns, automated trigger campaigns, hosting landing pages, and generating behavioural and performance insights.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/f0f459c7-e1cc-4581-96ab-e974ca3267c3 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 27 Aug 2025 |
| Submission deadline | 13 Jun 2025 |
| Future notice date | Not specified |
| Award date | 12 Aug 2025 |
| Contract period | 31 Aug 2025 - 31 Aug 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £128,200 |
| Lots value | Not specified |
| Awards value | £128,200 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR EDUCATION |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3BT |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72000000 - IT services: consulting, software development, Internet and support

## Release History

- 27 Aug 2025 at 09:36 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/f0f459c7-e1cc-4581-96ab-e974ca3267c3

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/f0f459c7-e1cc-4581-96ab-e974ca3267c3
  27th August 2025 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/ddc27340-5a83-4664-bb7a-68ba6e6283d1
  n/a

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-c7b02267-ce99-4854-ac38-7481b5dff49f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-c7b02267-ce99-4854-ac38-7481b5dff49f.json.