--- title: "Provision of Digital Marketing Services" ocid: "ocds-b5fd17-c8ae6599-6ef6-4cc4-8d9e-ae2f7e5d142b" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-c8ae6599-6ef6-4cc4-8d9e-ae2f7e5d142b" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-c8ae6599-6ef6-4cc4-8d9e-ae2f7e5d142b.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-c8ae6599-6ef6-4cc4-8d9e-ae2f7e5d142b.json" source: "Contracts Finder" current_stage: "Tender" buyer: "UNIVERSITY OF CUMBRIA" published: "2018-05-04" --- # Provision of Digital Marketing Services Buyer: UNIVERSITY OF CUMBRIA Current stage: Tender OCID: ocds-b5fd17-c8ae6599-6ef6-4cc4-8d9e-ae2f7e5d142b [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-c8ae6599-6ef6-4cc4-8d9e-ae2f7e5d142b) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-c8ae6599-6ef6-4cc4-8d9e-ae2f7e5d142b.json) ## Summary The University of Cumbria is seeking to procure digital marketing services under the title "Provision of Digital Marketing Services". This procurement falls within the advertising and marketing services sector, specifically aiming to enhance student recruitment strategies amidst declining enrolments in higher education. The tender is currently in the active stage and is open for submissions until 9th May 2018. The contract period is set to commence on 1st August 2018 and will run until 31st July 2019, with submissions to be delivered to the university's address in Carlisle, located within the North West region of the United Kingdom. This opportunity is part of an open procurement process, with no restrictions on participation from small and medium-sized enterprises (SMEs). This tender presents a significant growth opportunity for digital marketing agencies, particularly those specialising in content marketing, conversion rate optimisation (CRO), and digital media strategies. Agencies that have a dynamic approach to student recruitment and a proven track record of increasing market reach across diverse channels—including websites, emails, and social media—will be particularly well-suited to compete for this contract. By collaborating with the University of Cumbria, successful bidders can gain valuable experience and recognition within the educational sector, positioning themselves as leaders in innovative marketing solutions for higher education institutions. ## Notice Nationwide the number of young and mature students entering higher education has decreased significantly over recent years, resulting in a more competitive environment for universities and an ever-pressing need for innovation and pioneering spirit. The University of Cumbria are seeking to work with a passionate digital marketing agency to create a new, dynamic student recruitment strategy for 2018/19 and beyond. Using a highly insight-driven methodology, and with the application of a range of content delivery channels and robust monitoring tools, this tender invites experts in CRO strategy, content marketing and digital media to work with the university to craft a sector-leading approach to increasing market reach, content sharing and conversion across the core website, email, social media and the various other marketing channels. For more information and access to the ITT document, please go to https://in-tendhost.co.uk/universityofcumbria. Additional information: Is a Recurrent Procurement Type? : No ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/bdd32a18-15b0-4abb-8e53-b804ce8edf43 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (above threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 4 May 2018 | | Submission deadline | 9 May 2018 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 31 Jul 2018 - 31 Jul 2019 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | UNIVERSITY OF CUMBRIA | | Locality | CUMBRIA | | Post town | Carlisle | | Postcode | CA1 2HH | | Country | England | | ITL 1 | TLD North West (England) | | ITL 2 | TLD1 Cumbria | | ITL 3 | TLD13 Cumberland | | Local authority | Cumberland | | Electoral ward | Castle | | Westminster constituency | Carlisle | | Delivery location | TLD North West (England) | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79341000 - Advertising services - 79342000 - Marketing services ## Release History - 4 May 2018 at 09:41 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/bdd32a18-15b0-4abb-8e53-b804ce8edf43 - 4 May 2018 at 09:41 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/bdd32a18-15b0-4abb-8e53-b804ce8edf43 - 6 Apr 2018 at 14:33 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/bdd32a18-15b0-4abb-8e53-b804ce8edf43 - 5 Apr 2018 at 14:14 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/bdd32a18-15b0-4abb-8e53-b804ce8edf43 - 4 Apr 2018 at 08:16 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/bdd32a18-15b0-4abb-8e53-b804ce8edf43 - 4 Apr 2018 at 08:14 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/bdd32a18-15b0-4abb-8e53-b804ce8edf43 - 4 Apr 2018 at 08:13 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/bdd32a18-15b0-4abb-8e53-b804ce8edf43 - 3 Apr 2018 at 08:22 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/bdd32a18-15b0-4abb-8e53-b804ce8edf43 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/bdd32a18-15b0-4abb-8e53-b804ce8edf43 4th May 2018 - Opportunity notice on Contracts Finder - https://in-tendhost.co.uk/universityofcumbria/aspx/ Additional information on how to apply for this contract ## Notice URLs - https://in-tendhost.co.uk/universityofcumbria ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-c8ae6599-6ef6-4cc4-8d9e-ae2f7e5d142b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-c8ae6599-6ef6-4cc4-8d9e-ae2f7e5d142b.json.