---
title: "Strategic Media Planning Agency call-off Contract"
ocid: "ocds-b5fd17-c8b07103-1a26-4c2c-a56a-35ef45f25720"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-c8b07103-1a26-4c2c-a56a-35ef45f25720"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-c8b07103-1a26-4c2c-a56a-35ef45f25720.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-c8b07103-1a26-4c2c-a56a-35ef45f25720.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "UK SHARED BUSINESS SERVICES LIMITED"
published: "2024-12-11"
---

# Strategic Media Planning Agency call-off Contract

Buyer: UK SHARED BUSINESS SERVICES LIMITED  
Current stage: Award  
OCID: ocds-b5fd17-c8b07103-1a26-4c2c-a56a-35ef45f25720

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## Summary

The Department for Business, Energy and Industrial Strategy (BEIS) has concluded the procurement process for the "Strategic Media Planning Agency call-off Contract" with the award of the contract to Mindshare Media UK Ltd. This contract falls under the advertising and marketing services industry category and will be carried out across the United Kingdom. The contract, conducted through a selective procurement method under the Crown Commercial Services RM6125 framework, started on 10th March 2022 and will end on 1st March 2026. The announcement was made by UK Shared Business Services Limited based in Swindon, England, signalling the project’s completion stage.

This tender presents a significant opportunity for businesses specialising in media strategy and planning to grow through participation in major governmental campaigns, such as Build Back Better and Build Back Greener. Small and medium-sized enterprises (SMEs) are well-suited to compete for such call-off contracts, particularly those that can offer agile and innovative media solutions. The awarded agency will engage in developing ongoing relationships and media propositions aimed at enhancing campaign effectiveness and achieving policy objectives, providing ample scope for strategic business growth and collaboration.

## Notice

***** THIS IS AN AWARD NOTICE, NOT A CALL FOR COMPETITION ***** This procurement is being concluded following a mini competition under the Crown Commercial Services RM6125, Campaign Solutions Lot 2 Brief Description of Requirement The Department for Business, Energy and Industrial Strategy (BEIS) are looking to appoint a new strategic media planning agency under the Campaign Solutions framework, in order to develop media strategy and media planning for campaign media activity on an ad-hoc basis. BEIS have an urgent need for media strategy and planning services for upcoming priority campaigns in 2022 and beyond. Including the continuation of Build Back Better, Fairer and Greener campaigns which focus on initiatives to help recover from the pandemic and improve growth and productivity in the UK. Work will be briefed, and budget agreed on a project-by-project basis, in line with costs agreed within the call off. As this is a call off contract for multiple projects individual assessments will be undertaken for each campaign with a PASS form submitted for Cabinet Office spend approval. BEIS Communications are seeking to appoint a strategic media planning agency on a call-off basis to respond to media strategy and media planning requirements from policy teams that contribute to the Build Back Better (including Help to Grow Management and Digital) and Build Back Greener, (including climate change) cross government priorities. BEIS wish to develop an ongoing relationship with a strategic media planning agency to develop effective campaign strategies and media propositions, in line with campaign objectives. Additional information: ***** THIS IS AN AWARD NOTICE, NOT A CALL FOR COMPETITION *****

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/52c13a5f-1ff3-4bf5-bc5e-236a8abd5f51 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 Dec 2024 |
| Submission deadline | 27 Jan 2022 |
| Future notice date | Not specified |
| Award date | 17 Feb 2022 |
| Contract period | 10 Mar 2022 - 1 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,500,000 |
| Lots value | Not specified |
| Awards value | £1,875,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UK SHARED BUSINESS SERVICES LIMITED |
| Locality | SWINDON |
| Post town | Swindon |
| Postcode | SN2 1FF |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK7 Gloucestershire and Wiltshire |
| ITL 3 | TLK71 Swindon |
| Local authority | Swindon |
| Electoral ward | Rodbourne Cheney |
| Westminster constituency | Swindon North |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MINDSHARE MEDIA |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 11 Dec 2024 at 08:33 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/52c13a5f-1ff3-4bf5-bc5e-236a8abd5f51
- 7 Apr 2022 at 10:14 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/52c13a5f-1ff3-4bf5-bc5e-236a8abd5f51

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/52c13a5f-1ff3-4bf5-bc5e-236a8abd5f51
  11th December 2024 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/SupplierAttachment/ad110b88-e67d-42ef-bd0a-d6b95e44c07c
  Contract Extension

## Notice URLs

- http://www.uksbs.co.uk

## Provenance

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