---
title: "South Essex Active Travel Communications Support"
ocid: "ocds-b5fd17-c90ed5e4-7d46-445b-b1c3-60bb775f38da"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-c90ed5e4-7d46-445b-b1c3-60bb775f38da"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-c90ed5e4-7d46-445b-b1c3-60bb775f38da.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-c90ed5e4-7d46-445b-b1c3-60bb775f38da.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "SOUTHEND-ON-SEA BOROUGH COUNCIL"
published: "2018-06-27"
---

# South Essex Active Travel Communications Support

Buyer: SOUTHEND-ON-SEA BOROUGH COUNCIL  
Current stage: Tender  
OCID: ocds-b5fd17-c90ed5e4-7d46-445b-b1c3-60bb775f38da

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## Summary

The Southend-on-Sea Borough Council is conducting a tender for the "South Essex Active Travel Communications Support" project, aimed at enhancing active travel initiatives in the region. The procurement process is currently in the tender stage, with submissions due by 12 noon on 23rd July 2018. This service contract, valued at a maximum of £165,000, will run for a duration of 20 months, commencing on 1st August 2018 and concluding on 31st March 2020. The services fall primarily within the IT and consultancy sectors, particularly related to research and development.

This tender presents a significant opportunity for communications agencies, IT service providers, and organisations focusing on behaviour change and advocacy within the active travel sector. Businesses with expertise in digital marketing, project management, and community engagement would be particularly well-suited to submit proposals, as they could contribute to managing the transition to a new brand, conducting audience research, and developing effective communication strategies. The flexibility in project scope also allows for potential inclusion of complementary initiatives, offering further avenues for collaboration and growth.

## Notice

Southend-on-Sea Borough Council is inviting expressions of interest for the provision of ongoing communications support for the South Essex Active Travel (SEAT) project. Some key elements of this support will include, but not be limited to: * Managing the transition period between the old Ideas in Motion brand identity and the new Forward Motion brand identity. * Carry out research to identify the key challenges and opportunities to get target organisations involved in active travel. * Design and implement an upskilling programme to build knowledge and capability among the SEAT team, so they feel confident delivering the communications approach and using the new brand with different audiences. * Conduct a series of randomised controlled trials of potential interventions with different audiences to inform the development of an effective behaviour change campaign. This will involve testing interventions, identifying the most effective interventions and rolling them out across the campaign. * Create a network of advocacy. Identifying individuals who have made changes to travel more actively and are willing to share their story with others, who can act as 'champions' for the campaign. Using these champions in communications materials to demonstrate the feasibility and benefits of changing travel habits. * Build a strong online presence for the new brand, develop a website(s) that will appeal to both potential partner organisations and individuals from the target audience groups, and make use of the latest digital tools and techniques to encourage people to change their behaviour. * Categorise audiences and assess the type of support, materials and messages most likely to be effective at changing each group's behaviour. It will be important that the service allows for flexibility for the scope of activity to change as the campaign evolves, and potentially to include elements of wider initiatives that link to the SEAT programme e.g. parking initiatives, smart cities work etc. The contract term will run for 20 months from 1st August 2018 - 31st March 2020. The maximum budget is capped at a maximum of no more than PS165,000 for the 20 month contract. If you wish to tender for the above requirement, please register on https://procurement.southend.gov.uk/southend/portal.nsf/index.htm Closing date for technical and commercial tender submission is Monday 23rd July 2018 at 12 NOON.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/9dcfeb69-4c6d-4694-9520-e4077a173ce7 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not applicable |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 27 Jun 2018 |
| Submission deadline | 23 Jul 2018 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 31 Jul 2018 - 31 Mar 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SOUTHEND-ON-SEA BOROUGH COUNCIL |
| Locality | SOUTHEND-ON-SEA |
| Post town | Southend-on-Sea |
| Postcode | SS2 6LR |
| Country | England |
| ITL 1 | TLH East (England) |
| ITL 2 | TLH3 Essex |
| ITL 3 | TLH31 Southend-on-Sea |
| Local authority | Southend-on-Sea |
| Electoral ward | Victoria |
| Westminster constituency | Southend East and Rochford |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support
- 73 - Research and development services and related consultancy services

### Codes

- 72000000 - IT services: consulting, software development, Internet and support
- 73000000 - Research and development services and related consultancy services

## Release History

- 27 Jun 2018 at 15:51 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/9dcfeb69-4c6d-4694-9520-e4077a173ce7

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/9dcfeb69-4c6d-4694-9520-e4077a173ce7
  27th June 2018 - Opportunity notice on Contracts Finder

## Notice URLs

- http://www.southend.gov.uk/
- https://procurement.southend.gov.uk/southend/portal.nsf/index.htm

## Provenance

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