--- title: "Media Campaign Delivery for the UK Global Screen Fund" ocid: "ocds-b5fd17-c924b513-48ab-49e4-81d3-3da1e31e9dab" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-c924b513-48ab-49e4-81d3-3da1e31e9dab" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-c924b513-48ab-49e4-81d3-3da1e31e9dab.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-c924b513-48ab-49e4-81d3-3da1e31e9dab.json" source: "Contracts Finder" current_stage: "Tender" buyer: "BFI" published: "2021-08-18" --- # Media Campaign Delivery for the UK Global Screen Fund Buyer: BFI Current stage: Tender OCID: ocds-b5fd17-c924b513-48ab-49e4-81d3-3da1e31e9dab [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-c924b513-48ab-49e4-81d3-3da1e31e9dab) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-c924b513-48ab-49e4-81d3-3da1e31e9dab.json) ## Summary The British Film Institute (BFI) is seeking a contractor for the "Media Campaign Delivery for the UK Global Screen Fund," aimed at enhancing the international presence of the UK's independent screen sector across film, TV, animation, and interactive mediums. This open procurement process, currently in the tender stage, has a deadline for submissions on 1st September 2021. The contract is set to commence on 28th September 2021 and will run until 31st October 2022. The total budget for this initiative is £7 million, with a classification under advertising campaign services, focusing on multi-territory media engagement. This tender presents substantial opportunities for agencies specialising in advertising and marketing services, particularly those with experience in international campaign implementation. Businesses that can produce creative media assets and engage audiences across diverse channels—including print, digital, and physical platforms—will be well-positioned to compete. The strategic goal of this campaign is to boost the global visibility of UK screen content, thus providing a chance for firms that can effectively convey compelling narratives and manage cross-border promotional activities. ## Notice The UK Global Screen Fund is a one year pilot fund designed to boost international development, production and distribution opportunities for the UK's independent screen sector. The new PS7 million fund targets support across the screen sector including film, TV, animation, documentary and interactive narrative games content. Financed by DCMS and administered by the BFI, it is focused on accelerating export growth, boosting revenues to independent UK screen companies, deepening international relationships and increasing reach to new global audiences. Aimed at boosting the international competitiveness of UK screen content whilst growing the revenue and sustainability of domestic independent businesses, the fund is designed to help develop and produce projects with international appeal, expand the worldwide distribution of UK content and encourage collaboration with international partners. A key pillar of the UK Global Screen Fund is an international promotional campaign for UK screen content. Informed by newly commissioned audience perception research focusing on key international territories, the campaign will engage global audiences and reflect the extraordinary quality and diversity of screen content coming from the UK. Recognising the vital role of film, TV, animation, documentary and interactive in shaping how the UK is viewed around the world, the activation of this major campaign will showcase independent UK screen content through multi-territory promotion of talent, content, and companies. Having already commissioned the development of an international brand strategy, alongside audience perception research, the BFI is now seeking to commission an agency to undertake the implementation of an international campaign to promote UK screen content to audiences around the world. Following the delivery of creative assets, the 12-month campaign will focus on the roll out of the new brand strategy through media based activity, working alongside events-based activity (separate Events Campaign tender). The purpose of this contract is to implement the new brand strategy for promoting UK screen content internationally. The multi-territory promotional and activation campaign will deliver across print, branded spaces, digital and physical channels to promote and showcase the UK screen sector. The vision for this promotional campaign is to reposition UK screen content on a global stage. It will execute a new and lasting narrative, creating meaning and resonating with consumer audiences to powerfully sell and promote UK content internationally. Additional information: To take part in this tender, please visit our website, at https://in-tendhost.co.uk/bfi/aspx/Tenders/Current , where you will need to register, if you haven't already, and express an interest in this opportunity to access the relevant documents. Please note expressions of interest will only be accepted via the portal. Is a Recurrent Procurement Type? : Yes ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/5d1c2123-9cc8-4376-b6dc-3aa9bd0ad0e6 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (above threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 18 Aug 2021 | | Submission deadline | 1 Sep 2021 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 28 Sep 2021 - 31 Oct 2022 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | BFI | | Locality | LONDON | | Post town | West London | | Postcode | W1T 1LN | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI36 Camden | | Local authority | Camden | | Electoral ward | Bloomsbury | | Westminster constituency | Holborn and St Pancras | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79341400 - Advertising campaign services ## Release History - 18 Aug 2021 at 08:45 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/5d1c2123-9cc8-4376-b6dc-3aa9bd0ad0e6 - 17 Aug 2021 at 16:59 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/5d1c2123-9cc8-4376-b6dc-3aa9bd0ad0e6 - 17 Aug 2021 at 16:31 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/5d1c2123-9cc8-4376-b6dc-3aa9bd0ad0e6 - 17 Aug 2021 at 16:31 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/5d1c2123-9cc8-4376-b6dc-3aa9bd0ad0e6 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/5d1c2123-9cc8-4376-b6dc-3aa9bd0ad0e6 18th August 2021 - Opportunity notice on Contracts Finder - https://in-tendhost.co.uk/bfi/aspx/ Additional information on how to apply for this contract ## Notice URLs - https://in-tendhost.co.uk/bfi/aspx/Tenders/Current ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-c924b513-48ab-49e4-81d3-3da1e31e9dab. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-c924b513-48ab-49e4-81d3-3da1e31e9dab.json.