---
title: "Young Audiences Content Fund Launch and Outreach - AWARD"
ocid: "ocds-b5fd17-c9a49328-0b18-40bc-9e31-b9c090d216a2"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-c9a49328-0b18-40bc-9e31-b9c090d216a2"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-c9a49328-0b18-40bc-9e31-b9c090d216a2.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-c9a49328-0b18-40bc-9e31-b9c090d216a2.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BFI"
published: "2020-01-20"
---

# Young Audiences Content Fund Launch and Outreach - AWARD

Buyer: BFI  
Current stage: Award  
OCID: ocds-b5fd17-c9a49328-0b18-40bc-9e31-b9c090d216a2

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-c9a49328-0b18-40bc-9e31-b9c090d216a2)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-c9a49328-0b18-40bc-9e31-b9c090d216a2.json)

## Summary

The British Film Institute (BFI) has completed the procurement process for the "Young Audiences Content Fund Launch and Outreach" project. This initiative falls under the public relations services category and aims to create quality content for children and young audiences in the UK. The tender was launched using an open procurement method, and the contract period spans from 25 February 2019 to 24 February 2020. The procurement process concluded on 4 February 2019, with a total value of £75,000 awarded to Sundae Communications for delivering the promotional strategy.

This tender presents significant growth opportunities for businesses specialising in public relations, marketing, and media production, particularly those able to create engaging content for younger audiences. Agencies that focus on educational, fictional, and cultural programming are well-positioned to compete for similar contracts, especially those equipped to handle both live-action and animation projects. The initiative aims to stimulate originality in children's programming, making it an ideal prospect for creative firms looking to expand their portfolio within the public sector.

## Notice

The BFI is launching a new fund to support the creation of distinct, high-quality content for children and young audiences to be broadcast on UK Public Service Broadcaster services. Assigned up to PS57 million from the Department for Digital, Culture, Media and Sport (DCMS) for a three year pilot, the Fund aims to stimulate the creation of high-quality content for audiences up to the age of 18 that entertains, informs and reflects their experiences of growing up across the UK today. The Fund will support original programming, in both live-action and animation, and across genres including education, fiction and drama, arts and culture, factual and religion. It will offer production funding for projects which have secured a broadcast commitment from a UK Public Service Broadcaster and development funding will also be available to support new voices and emerging producers. We require a freelancer or an agency to develop and deliver the launch and comprehensive UK-wide promotional strategy to roll out this new Fund. Further details of the requirements, including key areas of work and priorities, are included within the invitation to tender document.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/7e615148-91fb-4f49-b254-4f33943c9e2b |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Jan 2020 |
| Submission deadline | 4 Feb 2019 |
| Future notice date | Not specified |
| Award date | 31 Mar 2019 |
| Contract period | 25 Feb 2019 - 24 Feb 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £75,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BFI |
| Locality | LONDON |
| Post town | West London |
| Postcode | W1T 1LN |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI36 Camden |
| Local authority | Camden |
| Electoral ward | Bloomsbury |
| Westminster constituency | Holborn and St Pancras |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SUNDAE COMMUNICATIONS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79416000 - Public relations services

## Release History

- 20 Jan 2020 at 13:39 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/7e615148-91fb-4f49-b254-4f33943c9e2b
- 2 Aug 2019 at 10:06 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/7e615148-91fb-4f49-b254-4f33943c9e2b

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/7e615148-91fb-4f49-b254-4f33943c9e2b
  20th January 2020 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-c9a49328-0b18-40bc-9e31-b9c090d216a2. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-c9a49328-0b18-40bc-9e31-b9c090d216a2.json.