---
title: "AHDB Foodservice Data requirements"
ocid: "ocds-b5fd17-ca2c57b7-65b7-4980-918d-da6665993781"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-ca2c57b7-65b7-4980-918d-da6665993781"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-ca2c57b7-65b7-4980-918d-da6665993781.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-ca2c57b7-65b7-4980-918d-da6665993781.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEFRA NETWORK ETENDERING PORTAL"
published: "2021-03-09"
---

# AHDB Foodservice Data requirements

Buyer: DEFRA NETWORK ETENDERING PORTAL  
Current stage: Award  
OCID: ocds-b5fd17-ca2c57b7-65b7-4980-918d-da6665993781

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## Summary

The AHDB Foodservice Data requirements tender, initiated by the Defra Network eTendering Portal, addresses the need for foodservice market sizing data and insights pertaining to the out of home market. This procurement, classified under data analysis services, is located in Kenilworth, Warwickshire, England. The tender was published on 24th August 2020, with a deadline for submissions set for 25th September 2020. The contract, awarded to Kantar UK, spans a period from 1st April 2021 to 31st March 2025, with the potential for two 12-month extensions. The procurement method followed an open procedure exceeding the threshold limit, ensuring transparency and accessibility for all interested suppliers.

Businesses involved in data analysis and market research within the food service industry will find significant opportunities through this contract. The demand for accurate market insight and consumer behaviour analysis presents the potential for growth, particularly for small and medium-sized enterprises (SMEs). Companies that can provide reliable foodservice panel data and analytical services are well-suited to compete for similar tenders in the future, offering them a chance to enhance their market visibility and contribute to the evolving landscape of the food service sector.

## Notice

AWARDED - This tender is for the provision of foodservice market sizing data and insight relating to demand in the out of home market. The Retail and Consumer Insight (RCI) team provides independent, impartial market analysis, using AHDB's own, and third party information (either bought or publicly available). Our team's aim is to describe and explain changes in consumer demand, attitude and behaviour enabling levy payers to better understand the market in which they operate. This helps farm businesses and other levy payers in the supply chain plan for the future and make better business decisions. One element of AHDB's data sources is foodservice panel data (currently in contract with MCA). Access to this data allows AHDB to analyse the out of home market and monitor the performance of meat and potato products within the market. The information is used by AHDB to inform the industry on the latest out of home consumption trends and look at potential impactions for AHDB sector-related products. The information is used on the AHDB website, contributes to published articles and reports, in business meetings/presentations and also in the media in response to requests for market information/commentary. The contract is for 2 years with the option to extend for a further 2 periods of 12 months each. Additional information: AWARDED - Suppliers Instructions How to Express Interest in this Tender and respond to the opportunity: 1. Register your company on the eSourcing portal (this is only required once) - Browse to the eSourcing Portal: https://defra.bravosolution.co.uk and click the link to register - Accept the terms and conditions and click 'continue' - Enter your correct business and user details - Note the username you chose and click 'Save' when complete - You will shortly receive an email with your unique password (please keep this secure) 2. Express an Interest in the tender - Login to the portal with the username/password - Click the ITTs Open To All Suppliers' link. (These Invitations to Tender open to any registered supplier) - Click on the relevant ITT to access the content. - Click the 'Express Interest' button at the top of the page. - This will move the ITT into your 'My ITTs' page. (This is a secure area reserved for your projects only) -You can now access any attachments by clicking 'Buyer Attachments' in the 'ITT Details' box 3. Responding to the tender - Click 'My Response' under 'ITT Details', you can choose to 'Create Response' or to 'Decline to Respond' (please give a reason if declining) - You can now use the 'Messages' function to communicate with the buyer and seek any clarification - Note the deadline for completion, then follow the onscreen instructions to complete the ITT - There may be a mixture of online and offline actions for you to perform (there is detailed online help available) You must then submit your reply using the 'Submit Response' button at the top of the page. If you require any further assistance please consult the online help.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/4701ab38-2904-4b06-a993-e8fe789f21e5 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 9 Mar 2021 |
| Submission deadline | 25 Sep 2020 |
| Future notice date | Not specified |
| Award date | 24 Nov 2020 |
| Contract period | 1 Jan 2021 - 31 Dec 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £200,000 |
| Lots value | Not specified |
| Awards value | £228,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEFRA NETWORK ETENDERING PORTAL |
| Locality | KENILWORTH, WARWICKSHIRE |
| Post town | Coventry |
| Postcode | CV8 2TL |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | KANTAR UK, TRADING AS KANTAR WORLDPANEL |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72316000 - Data analysis services

## Release History

- 9 Mar 2021 at 10:25 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/4701ab38-2904-4b06-a993-e8fe789f21e5
- 24 Aug 2020 at 08:35 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/9318ab90-0f25-4b35-979d-7b0d548da0c9

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/4701ab38-2904-4b06-a993-e8fe789f21e5
  9th March 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/9318ab90-0f25-4b35-979d-7b0d548da0c9
  24th August 2020 - Opportunity notice on Contracts Finder
- https://defra.bravosolution.co.uk
  Instructions on how to access the documents via Bravo eprocurement portal
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/d71dadc2-dcd7-4f69-bb3b-ca56d8e9b038
  n/a

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-ca2c57b7-65b7-4980-918d-da6665993781. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-ca2c57b7-65b7-4980-918d-da6665993781.json.