---
title: "Wichelstowe Marketing & Branding"
ocid: "ocds-b5fd17-ca93f53c-33b5-4fe6-b068-9c6b5b0d0338"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-ca93f53c-33b5-4fe6-b068-9c6b5b0d0338"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-ca93f53c-33b5-4fe6-b068-9c6b5b0d0338.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-ca93f53c-33b5-4fe6-b068-9c6b5b0d0338.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "SWINDON BOROUGH COUNCIL"
published: "2016-11-25"
---

# Wichelstowe Marketing & Branding

Buyer: SWINDON BOROUGH COUNCIL  
Current stage: Tender  
OCID: ocds-b5fd17-ca93f53c-33b5-4fe6-b068-9c6b5b0d0338

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## Summary

Swindon Borough Council is currently seeking consultants for the "Wichelstowe Marketing & Branding" project, aimed at creating a distinct brand identity for the Wichelstowe site in England. This procurement falls within the advertising and marketing services industry category. The tender is in the open stage of the procurement process, with submissions due by 21 December 2016. The total value of this contract is set at £80,000, with the contract period commencing on 12 January 2017 and concluding on 11 July 2018. Interested parties should contact Emma Leake at eleake@swindon.gov.uk for further details and tender documents.

This tender presents a significant opportunity for creative agencies and marketing consultants specializing in branding and strategic development. Businesses equipped to devise comprehensive brand strategies, not just logos, will find themselves well-suited to compete. Given the project's focus on establishing a unique brand and marketing strategy for high-quality residential development, firms with experience in urban project branding and marketing will likely benefit the most from this procurement opportunity.

## Notice

Swindon Borough Council are seeking a consultant or consortium of consultants to develop a brand identity for the Wichelstowe site as a whole, a sub-brand for the first parcel of market housing and a strategy for managing the pre-launch and launch phases of the development. The strategy should look to meet the objectives for the site and set Wichelstowe apart as a high quality place distinct from standard new build development. We are not just looking for a logo to include on marketing material but instead a brand approach with personality that permeates through every part of the site from the architecture, to the landscaping and the interiors of the showhomes. We anticipate that the brand book will be a crucial guide for all members of the design team and will set the tone for all marketing materials and activities up to and including final sales. We require advice on marketing materials and activities, as well as timings through the development process up to and including sales. The approach should reflect that we are not starting from a blank sheet of paper and there are already a number of planning consents in place as well as the Waitrose store. The early phases of residential development will set the tone for the remainder of the site and we are therefore also seeking a sub-brand for the first housing parcels. Please send an e-mail to eleake@swindon.gov.uk to register your interest and receive the tender documents. Additional information: Please send an e-mail to eleake@swindon.gov.uk to register your interest and receive the tender documents.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/f322e8e4-4b9e-4c4f-bda5-335ecb53e10a |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 Nov 2016 |
| Submission deadline | 21 Dec 2016 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 12 Jan 2017 - 11 Jul 2018 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £80,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SWINDON BOROUGH COUNCIL |
| Locality | SWINDON |
| Post town | Swindon |
| Postcode | SN1 5AH |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK7 Gloucestershire and Wiltshire |
| ITL 3 | TLK71 Swindon |
| Local authority | Swindon |
| Electoral ward | Central |
| Westminster constituency | Swindon South |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 25 Nov 2016 at 16:15 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/f322e8e4-4b9e-4c4f-bda5-335ecb53e10a

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/f322e8e4-4b9e-4c4f-bda5-335ecb53e10a
  25th November 2016 - Opportunity notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-ca93f53c-33b5-4fe6-b068-9c6b5b0d0338. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-ca93f53c-33b5-4fe6-b068-9c6b5b0d0338.json.