---
title: "Destination Copywriting Campaign - AWARD"
ocid: "ocds-b5fd17-cacedc27-8a00-445f-8c6e-8c65869a49d8"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-cacedc27-8a00-445f-8c6e-8c65869a49d8"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-cacedc27-8a00-445f-8c6e-8c65869a49d8.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-cacedc27-8a00-445f-8c6e-8c65869a49d8.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "West Midlands Growth Company Ltd e-Tendering"
published: "2026-09-28"
---

# Destination Copywriting Campaign - AWARD

Buyer: West Midlands Growth Company Ltd e-Tendering  
Current stage: Award  
OCID: ocds-b5fd17-cacedc27-8a00-445f-8c6e-8c65869a49d8

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## Summary

West Midlands Growth Company appointed a specialist copywriting supplier to develop an international-facing destination marketing campaign. The work is intended to build local pride and create an emotional connection with visitors and business decision-makers by highlighting how Birmingham and the wider West Midlands have influenced, pioneered and shaped the world. The resulting promotional copy is for the Growth Company, its partners and stakeholders to use in marketing the destination. This is a marketing services requirement focused on strategic, high-impact campaign copy rather than general-purpose writing. The buyer is West Midlands Growth Company Ltd, based in Birmingham, and the campaign promotes Birmingham and the West Midlands to audiences locally and internationally.

The procurement is complete and has been awarded to Brooko Studio. The award was made on 8 September 2026, for £29,500. The contract period runs from 14 September 2026 to 31 March 2027. The tender deadline was 7 August 2026 at 12:00. The procurement method is described as “Other”; no further procedure detail is available here. The contract is presented as a single campaign requirement, with no separate lots described. The published outcome identifies the successful supplier, but gives no breakdown of evaluation criteria or scoring. The campaign is intended to produce high-impact promotional copy for the Growth Company and its partners, explaining the destination’s influence and achievements to local and international audiences.

For a future requirement of this kind, a credible competitor would need to show specialist copywriting capability and the ability to develop persuasive, high-impact destination marketing for international audiences. The work calls for more than polished prose: the supplier must turn the West Midlands’ history of influence, pioneering activity and global impact into a clear campaign idea that can build local pride and connect with visitors and business decision-makers. Experience writing promotional copy for organisations and their partners or stakeholders would be relevant to the intended use. The award shows that this buyer has commissioned a focused copywriting campaign, rather than a broad marketing delivery service; suppliers whose strengths are mainly unrelated marketing disciplines may be less well matched.

## Notice

Project Aims To create a campaign that inspires pride among local audiences and builds an emotional connection with visitors and business decision-makers, by revealing the surprising ways Birmingham and the West Midlands have influenced, pioneered and shaped the world. WMGC are looking to appoint a specialist copywriting agency/freelancer to develop high-impact, international-facing marketing copy that the West Midlands Growth Company, its partners and stakeholders can use for promotional purposes.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/2ed62b69-82b0-49f9-96e5-89a508bc9db0 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Sep 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 8 Sep 2026 |
| Contract period | 14 Sep 2026 - 31 Mar 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £29,500 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | West Midlands Growth Company Ltd e-Tendering |
| Locality | WEST MIDLANDS |
| Postcode area | Birmingham |
| Postcode | B4 6AT |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | Brooko Studio |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 28 Sep 2026 at 13:46 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/2ed62b69-82b0-49f9-96e5-89a508bc9db0

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/2ed62b69-82b0-49f9-96e5-89a508bc9db0
  28th September 2026 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-cacedc27-8a00-445f-8c6e-8c65869a49d8. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-cacedc27-8a00-445f-8c6e-8c65869a49d8.json.