---
title: "One Punch campaign"
ocid: "ocds-b5fd17-cbd57a49-fe7f-4086-b83e-004b3cc2d8bb"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-cbd57a49-fe7f-4086-b83e-004b3cc2d8bb"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-cbd57a49-fe7f-4086-b83e-004b3cc2d8bb.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-cbd57a49-fe7f-4086-b83e-004b3cc2d8bb.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "LEICESTERSHIRE POLICE"
published: "2023-08-25"
---

# One Punch campaign

Buyer: LEICESTERSHIRE POLICE  
Current stage: Award  
OCID: ocds-b5fd17-cbd57a49-fe7f-4086-b83e-004b3cc2d8bb

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## Summary

The Leicestershire Police has awarded a contract to Magpie Creative Communications for the "One Punch campaign" project. The contract is valued at £70,000 and involves creating an advertising campaign to influence potential offenders to exercise self-control in response to provocation. The procurement method used was a single tender action, and the contract period runs from August 23, 2023, to March 31, 2024.

This contract presents an opportunity for businesses in the advertising industry, especially those with experience in delivering creative campaign assets. The project is time-sensitive and requires quick implementation. Small and medium-sized businesses may find it challenging to compete due to the urgent nature of the procurement process. The campaign targets hot spots within the East Midlands region of the United Kingdom.

## Notice

This is a contract award. To create a campaign which influences potential offenders and bystanders to exercise self-control in response to provocation which has been identified as a key 'pinch point' To produce creative campaign assets. Targeted deployment of the campaign materials in hot spots. haring of the materials with key partners within the Leicestershire Violence Reduction Network (VRN) and associated services. Additional information: In January/February 2023 a competitive tender and procurement process was completed and a Delivery Partner for this project was identified and appointed, with an agreed roll out date for the campaign of October/November/December 2023. The contract reference was CONT0217. In July 2023 that delivery partner withdrew from the project without completing the campaign. Given this is a single year funded project, to be delivered in October/November/December 2023, the contract is now so urgent that further competition is impractical. The proposed Delivery Partner, Magpie, placed second in the original competitive procurement process and satisfied the tender criteria. They have undertaken to deliver the project in the, now much reduced, timescale.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/0a09212f-f15c-45c6-96ce-25ae11705863 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 Aug 2023 |
| Submission deadline | 22 Aug 2023 |
| Future notice date | Not specified |
| Award date | 21 Aug 2023 |
| Contract period | 22 Aug 2023 - 31 Mar 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £70,000 |
| Lots value | Not specified |
| Awards value | £70,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LEICESTERSHIRE POLICE |
| Locality | LEICESTER |
| Post town | Leicester |
| Postcode | LE19 2BX |
| Country | England |
| ITL 1 | TLF East Midlands (England) |
| ITL 2 | TLF2 Leicestershire, Rutland and Northamptonshire |
| ITL 3 | TLF22 Leicestershire CC and Rutland |
| Local authority | Blaby |
| Electoral ward | Enderby |
| Westminster constituency | South Leicestershire |
| Delivery location | TLF East Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MAGPIE CREATIVE COMMUNICATIONS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341400 - Advertising campaign services

## Release History

- 25 Aug 2023 at 11:15 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/0a09212f-f15c-45c6-96ce-25ae11705863

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/0a09212f-f15c-45c6-96ce-25ae11705863
  25th August 2023 - Awarded contract notice on Contracts Finder

## Provenance

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