---
title: "Digital Analytics"
ocid: "ocds-b5fd17-cbf82cd4-2acf-468d-a1ca-431faf04c68a"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-cbf82cd4-2acf-468d-a1ca-431faf04c68a"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-cbf82cd4-2acf-468d-a1ca-431faf04c68a.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-cbf82cd4-2acf-468d-a1ca-431faf04c68a.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "THE BRITISH BROADCASTING CORPORATION (BBC)"
published: "2018-06-19"
---

# Digital Analytics

Buyer: THE BRITISH BROADCASTING CORPORATION (BBC)  
Current stage: Award  
OCID: ocds-b5fd17-cbf82cd4-2acf-468d-a1ca-431faf04c68a

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-cbf82cd4-2acf-468d-a1ca-431faf04c68a)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-cbf82cd4-2acf-468d-a1ca-431faf04c68a.json)

## Summary

The British Broadcasting Corporation (BBC) has recently awarded a contract for Digital Analytics services to AT Internet, following a selective procurement method that involved a competitive procedure with negotiation. This procurement process is classified under the "Data analysis services" category, with a contract period commencing from 6th June 2018 and extending until 30th September 2024. The award notice was published on 19th June 2018, and the tender was officially concluded on 10th April 2017. The procurement was based in Salford, England, where the BBC's headquarters is located.

This contract presents significant opportunities for businesses, particularly those specialising in data analytics and digital services. Companies focused on enhancing user experience through data-driven insights would be well-positioned to compete for related future tenders, especially small and medium-sized enterprises (SMEs) capable of innovative analytics solutions. The BBC's ongoing investment in digital capabilities suggests a continued demand for specialised services, making it a fertile ground for growth in the competitive digital analytics sector.

## Notice

The BBC runs one of the world's largest and most popular digital portfolios. It is regularly top 3 in terms of UK visitors, with only Google and Facebook having a consistently larger audience. It is also the only UK website that is in the world's top 100, testament to the strength of the BBC's brand, its foresight in digital and its strong individual sites and products. The BBC is continuing to invest and grow its digital capabilities, and will increasingly be using data to help power the audience experience. Data will be used to generate competitive advantage and will underpin the BBC's success in digital and its traditional channels. The BBC's digital analytics system is the major source of online behavioral data, data which will increasingly power segments and models, recommendation engines, outbound comms and audience insight.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/a8e4e411-5ccb-4360-8b2d-7f933b54e597 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Competitive procedure with negotiation (above threshold) |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 Jun 2018 |
| Submission deadline | 10 Apr 2017 |
| Future notice date | Not specified |
| Award date | 5 Jun 2018 |
| Contract period | 5 Jun 2018 - 30 Sep 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1 |
| Lots value | Not specified |
| Awards value | £1 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE BRITISH BROADCASTING CORPORATION (BBC) |
| Locality | SALFORD |
| Post town | Manchester |
| Postcode | M50 2BH |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD3 Greater Manchester |
| ITL 3 | TLD34 Greater Manchester South West |
| Local authority | Salford |
| Electoral ward | Quays |
| Westminster constituency | Salford |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | AT INTERNET |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72316000 - Data analysis services

## Release History

- 19 Jun 2018 at 07:10 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/a8e4e411-5ccb-4360-8b2d-7f933b54e597

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/a8e4e411-5ccb-4360-8b2d-7f933b54e597
  19th June 2018 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-cbf82cd4-2acf-468d-a1ca-431faf04c68a. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-cbf82cd4-2acf-468d-a1ca-431faf04c68a.json.