--- title: "Creative marketing (strategic)" ocid: "ocds-b5fd17-cca8da3f-dd2f-47de-9358-abf8af2cb598" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-cca8da3f-dd2f-47de-9358-abf8af2cb598" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-cca8da3f-dd2f-47de-9358-abf8af2cb598.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-cca8da3f-dd2f-47de-9358-abf8af2cb598.json" source: "Contracts Finder" current_stage: "Tender" buyer: "ANCHOR HANOVER" published: "2021-11-08" --- # Creative marketing (strategic) Buyer: ANCHOR HANOVER Current stage: Tender OCID: ocds-b5fd17-cca8da3f-dd2f-47de-9358-abf8af2cb598 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-cca8da3f-dd2f-47de-9358-abf8af2cb598) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-cca8da3f-dd2f-47de-9358-abf8af2cb598.json) ## Summary The Anchor Hanover Group is seeking a creative services agency to enhance its marketing efforts across its diverse product portfolio and recruitment activities through a tender titled "Creative marketing (strategic)." This procurement falls under the industry category of marketing management consultancy services and is being conducted through a restricted procedure. Interested parties must submit their proposals by the end date of 17 December 2021. The contract, aimed at supporting marketing strategies for properties, care homes, and recruitment initiatives, will run from 1 April 2022 to 31 March 2025, covering various regions across the United Kingdom. This tender presents a significant opportunity for marketing agencies, particularly small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs), to expand their clientele by partnering with Anchor Hanover. The successful agency will be tasked with developing targeted marketing campaigns and recruitment strategies, making it an excellent fit for businesses with expertise in integrated campaign planning, digital services, and advertising creative. Engaging in this contract could boost visibility and market presence for agencies that are proficient in creative and strategic marketing. ## Notice Anchor Hanover Group requires the provision of a creative services agency or agencies to support the marketing teams across its full product portfolio and recruitment activities. We want to develop more audience focused, targeted and, ultimately, effective marketing campaigns that help us deliver on sales, occupancy and recruitment targets. Currently, a number of creative agencies provide a range of services to Anchor. Our aim is to put in place an agency roster that will deliver required services across all our creative and campaign management needs. The deliverables may be subject to change and are as follows: - Integrated campaign planning, delivery and management - Advertising Creative - Digital Services - Strategic Marketing - Account services These elements will support the marketing of Anchors product portfolio: - Retirement properties for rent - Extra Care - Retirement Villages - Properties for sale - Care Homes In addition to the above, the successful agencies will also be required to provide services to target our potential workforce, helping us attract and retain talent. Anchor employ 10,000 staff with an voluntary annual turnover of 30%, the agency will be expected to provide expertise in helping deliver against recruitment targets Additional information: The dates included in this notice are estimated dates and are subject to change ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/70bfd019-c95b-44d4-8cd0-30b7e99b8e2b | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Restricted procedure (above threshold) | | Tender suitability | SME, VCSE | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 8 Nov 2021 | | Submission deadline | 17 Dec 2021 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 31 Mar 2022 - 31 Mar 2025 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £1 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | ANCHOR HANOVER | | Locality | BRADFORD | | Post town | Bradford | | Postcode | BD1 2ST | | Country | England | | ITL 1 | TLE Yorkshire and The Humber | | ITL 2 | TLE4 West Yorkshire | | ITL 3 | TLE41 Bradford | | Local authority | Bradford | | Electoral ward | City | | Westminster constituency | Bradford West | | Delivery location | TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLI London, TLJ South East (England), TLK South West (England) | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79342000 - Marketing services - 79413000 - Marketing management consultancy services ## Release History - 8 Nov 2021 at 08:27 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/70bfd019-c95b-44d4-8cd0-30b7e99b8e2b ## Documents - https://www.contractsfinder.service.gov.uk/Notice/70bfd019-c95b-44d4-8cd0-30b7e99b8e2b 8th November 2021 - Opportunity notice on Contracts Finder ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-cca8da3f-dd2f-47de-9358-abf8af2cb598. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-cca8da3f-dd2f-47de-9358-abf8af2cb598.json.