--- title: "Catalytic Placemaking - Integrated Marketing & PR Campaign" ocid: "ocds-b5fd17-cd2a7961-0fec-4ead-b542-df1d6556b594" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-cd2a7961-0fec-4ead-b542-df1d6556b594" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-cd2a7961-0fec-4ead-b542-df1d6556b594.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-cd2a7961-0fec-4ead-b542-df1d6556b594.json" source: "Contracts Finder" current_stage: "Tender" buyer: "WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING" published: "2024-10-31" --- # Catalytic Placemaking - Integrated Marketing & PR Campaign Buyer: WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING Current stage: Tender OCID: ocds-b5fd17-cd2a7961-0fec-4ead-b542-df1d6556b594 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-cd2a7961-0fec-4ead-b542-df1d6556b594) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-cd2a7961-0fec-4ead-b542-df1d6556b594.json) ## Summary The West Midlands Growth Company Ltd is seeking a supplier for an Integrated Marketing & PR Campaign to drive catalytic placemaking within the region. The procurement process, led by the active buying organisation, West Midlands Growth Company Ltd e-Tendering, pertains to the industry category of advertising campaign services. The initiative is strategically aimed at enhancing the profile and reputation of the West Midlands, creating good jobs, sustaining vibrant destinations, and regenerating the built environment. This open procedure falls below the threshold and is inviting tenders until the deadline of 8th November 2024, with the contract period starting on 9th December 2024 and concluding on 31st March 2025. The campaign will focus on key areas including Birmingham, Coventry, Wolverhampton, as well as wider local and international audiences. This tender presents a unique opportunity for marketing and PR firms, especially those experienced in place marketing and economic development, to significantly contribute to the West Midlands' growth ambitions. The project is well-suited for SMEs capable of delivering focused and high-impact campaigns that align with regional strategic objectives. By serving as the strategic partner for the West Midlands Growth Company, the appointed supplier will play a crucial role in enhancing the region's attractiveness to businesses, investors, and visitors, thereby fostering business expansion and economic vitality. The emphasis on partnership across public, private, and academic sectors offers a collaborative platform for growth and innovation. ## Notice Purpose of the Agreement The West Midlands Growth Company (WMGC) will establish an agreement with one supplier to provide specialist marketing and communications support for all the requirements included in the scope of this tender process. Background: About West Midlands Growth Company: The West Midlands Growth Company (WMGC) is the West Midlands Combined Authority's (WMCA) designated investment promotion agency and destination management organisation. It attracts businesses, capital, visitors and events to the region to deliver economic growth, increased productivity, employment opportunities and a better quality of life for those that live and work here. WMGC's role is to support with the delivery of the WMCA's economic strategies, including the Plan for Growth, and the delivery of the ambitions of local places. It utilises its partnership of the public, private and academic sectors to deliver the greatest impact for the economy, local businesses and communities. The WMGC is owned by the WMCA and its constituent members, with governance that includes private sector partners. wmgrowth.com About the West Midlands:The West Midlands covers the geography of the West Midlands Combined Authority (WMCA). This includes the cities of Birmingham, Coventry and Wolverhampton. The area is located strategically at the centre of the UK, with 90% of the UK's population within 4 hours drive or train time. Served by Birmingham Airport, the UK's fastest-growing airport, local connectivity is being enhanced by a ?5.1 billion investment to expand local rail, tram and bus rapid transit systems. The region is home to one of the youngest populations in Europe, with 32% under the age of 25 and with 8 leading universities, the region educates 160,000 students and produces more than 55,000 graduates each year. The region is already home to the UK's most entrepreneurial city outside of London. The West Midlands' economy is deeply rooted in innovation, and today a golden thread of technology has positioned the region as a leader in industries of the future. The West Midlands offers a vibrant leisure scene and a high quality of life that makes it the most popular place in the UK for the country's relocating residents. The region is consistently the second highest performing region for Foreign Direct Investment (FDI) in the UK after London and the South East. The list of activities above is not exclusive www.wmgrowth.com Project Aims: Our business plan is called Global West Midlands, and the strategic objectives are to: o Enhance the profile & reputation of the region o Facilitate the regeneration of the built environment o Create & sustain good jobs for local people o Create & sustain vibrant destinations The appointed supplier will take on the role of the West Midlands Growth Company's strategic partner to deliver a focused, targeted in-market catalytic placemaking campaign, which inclu... Additional information: Is a Recurrent Procurement Type? : No ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/bd8f823d-e84c-4024-8048-2f6ae4e3380d | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 31 Oct 2024 | | Submission deadline | 8 Nov 2024 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 9 Dec 2024 - 31 Mar 2025 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING | | Locality | WEST MIDLANDS | | Post town | Birmingham | | Postcode | B4 6AT | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG3 West Midlands | | ITL 3 | TLG31 Birmingham | | Local authority | Birmingham | | Electoral ward | Ladywood | | Westminster constituency | Birmingham Ladywood | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79341400 - Advertising campaign services ## Release History - 31 Oct 2024 at 16:02 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/bd8f823d-e84c-4024-8048-2f6ae4e3380d - 31 Oct 2024 at 15:45 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/bd8f823d-e84c-4024-8048-2f6ae4e3380d - 31 Oct 2024 at 15:45 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/bd8f823d-e84c-4024-8048-2f6ae4e3380d - 31 Oct 2024 at 12:21 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/bd8f823d-e84c-4024-8048-2f6ae4e3380d - 31 Oct 2024 at 11:42 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/bd8f823d-e84c-4024-8048-2f6ae4e3380d - 18 Oct 2024 at 15:44 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/bd8f823d-e84c-4024-8048-2f6ae4e3380d ## Documents - https://www.contractsfinder.service.gov.uk/Notice/bd8f823d-e84c-4024-8048-2f6ae4e3380d 31st October 2024 - Opportunity notice on Contracts Finder - https://in-tendhost.co.uk/wmgrowth/aspx/ Additional information on how to apply for this contract ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-cd2a7961-0fec-4ead-b542-df1d6556b594. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-cd2a7961-0fec-4ead-b542-df1d6556b594.json.