--- title: "TFL 96033 - TfL Brand Licensing & Development" ocid: "ocds-b5fd17-cd338359-680f-4a95-a3e2-ec31095b055f" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-cd338359-680f-4a95-a3e2-ec31095b055f" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-cd338359-680f-4a95-a3e2-ec31095b055f.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-cd338359-680f-4a95-a3e2-ec31095b055f.json" source: "Contracts Finder" current_stage: "Tender" buyer: "TRANSPORT FOR LONDON" published: "2022-10-26" --- # TFL 96033 - TfL Brand Licensing & Development Buyer: TRANSPORT FOR LONDON Current stage: Tender OCID: ocds-b5fd17-cd338359-680f-4a95-a3e2-ec31095b055f [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-cd338359-680f-4a95-a3e2-ec31095b055f) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-cd338359-680f-4a95-a3e2-ec31095b055f.json) ## Summary Transport for London is seeking agencies for the provision of Brand Licensing and Development. The tender, titled TFL 96033, involves a service concession contract. Companies are invited to bid to become TfL's next Brand Licensing and Development agency, focusing on expanding the use of their iconic designs on branded consumer goods within the UK and Overseas territories. The contract period starts on February 28, 2023, and ends on February 28, 2026. The procurement method is an open procedure, with the tender deadline set for December 5, 2022. The procurement is in the active stage and falls under the industry category of Advertising and marketing services. This tender from Transport for London presents an opportunity for businesses interested in advertising and marketing services, marketing management consultancy services, and promotional services to expand their portfolio. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprise organisations (VCSEs) are considered suitable for this tender. With a contract period spanning three years, successful bidders can enhance TfL's brand visibility by leveraging its creative assets, such as the iconic roundels and extensive poster archive, on various consumer products. Businesses keen on brand licensing, development, and marketing collaborations are well-suited to participate in this tender and contribute to TfL's goal of showcasing London's heritage through innovative partnerships and products. ## Notice Transport for London is seeking Agency's for the provision of Brand Licensing and Development. This is a service concession contract. *Transport for London is looking for companies to bid to become their next Brand Licensing and Development agency * Recent high profile brand collaborations have included Kurt Geiger and The London Sock Exchange * New licensing agency will build on this and further expand how Transport for London's iconic designs are used on branded consumer goods within the UK and Overseas territories TfL's instantly recognisable map and roundels are known across the world for their simple and effective style with a long heritage dating back to the mid-1800s. The roundel is recognised across the world, seen as a symbol of London and the UK. The Underground map was first created in 1933 and paved the way for cities around the world to create similar maps to help travellers get around. The selected licensing partner will help TfL go further with their plans to bring London's iconic transport provider to the world with exciting brand partnerships and products. TfL's creative assets also include the colourful moquettes which have decorated seats on buses and trains for many years, as well as the extensive poster and photo archive dating back to the early 20th century. The archive contains posters advertising travel to sporting events, tourist attractions and the much-loved art deco styles of the 1920s. The tender will be published on TfL's e-tendering platform- Procontract (https://procontract.due-north.com). The project reference is DN615276. All messages and tender submissions should be submitted via this platform. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/26954943-645f-4f42-984e-a2e0285989a0 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Not specified | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | SME, VCSE | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 26 Oct 2022 | | Submission deadline | 5 Dec 2022 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 28 Feb 2023 - 28 Feb 2026 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | TRANSPORT FOR LONDON | | Locality | LONDON | | Post town | South East London | | Postcode | SE10 0ES | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI5 Outer London - East and North East | | ITL 3 | TLI51 Bexley and Greenwich | | Local authority | Greenwich | | Electoral ward | Greenwich Peninsula | | Westminster constituency | Greenwich and Woolwich | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79342000 - Marketing services - 79342200 - Promotional services - 79413000 - Marketing management consultancy services ## Release History - 26 Oct 2022 at 15:41 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/26954943-645f-4f42-984e-a2e0285989a0 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/26954943-645f-4f42-984e-a2e0285989a0 26th October 2022 - Opportunity notice on Contracts Finder - https://procontract.due-north.com/Advert?advertId=8e19dba9-7149-ed11-811a-005056b64545 Advert - https://www.find-tender.service.gov.uk/Notice/030250-2022 TfL 96033- Brand Licensing and Development ## Notice URLs - https://procontract.due-north.com - https://tfl.gov.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-cd338359-680f-4a95-a3e2-ec31095b055f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-cd338359-680f-4a95-a3e2-ec31095b055f.json.