--- title: "West Midlands Perceptions Study 2024" ocid: "ocds-b5fd17-cd66f7bb-1a40-4b0e-9c06-2e06b133a723" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-cd66f7bb-1a40-4b0e-9c06-2e06b133a723" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-cd66f7bb-1a40-4b0e-9c06-2e06b133a723.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-cd66f7bb-1a40-4b0e-9c06-2e06b133a723.json" source: "Contracts Finder" current_stage: "Tender" buyer: "WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING" published: "2024-06-24" --- # West Midlands Perceptions Study 2024 Buyer: WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING Current stage: Tender OCID: ocds-b5fd17-cd66f7bb-1a40-4b0e-9c06-2e06b133a723 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-cd66f7bb-1a40-4b0e-9c06-2e06b133a723) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-cd66f7bb-1a40-4b0e-9c06-2e06b133a723.json) ## Summary The West Midlands Growth Company (WMGC) is looking to conduct an annual perception study for the West Midlands region. The tender titled "West Midlands Perceptions Study 2024" aims to track progress on key perception metrics like awareness, sentiment, and consideration. The study will target both domestic and overseas visitors, as well as key intermediaries influencing investment. The procurement is currently in the tender stage, with a deadline for submissions by July 19, 2024. The contract period is set to start on August 12, 2024, and end on January 31, 2025. This opportunity for market research services offers SMEs a chance to contribute to the growth of the West Midlands region. Businesses in the market research, economic research, and research consultancy services sectors would be well-suited to compete for this contract. The open procedure below the threshold allows for a competitive bidding process, providing a fair chance for suitable businesses to showcase their capabilities. The study's focus on evaluating marcomms strategies and tactics also presents a growth opportunity for businesses in the design and execution of research and development sector. ## Notice The West Midlands Growth Company (WMGC) has a requirement to appoint a sole provider to conduct an annual perception survey / study and provide associated output reporting for the West Midlands region against a series of defined key perception metrics. This piece of work needs to track progress against a series of key perceptions metrics (i) awareness/familiarity with the region's offer as an investment, business and tourism destination. (ii) positive/negative sentiment about the region's offer and (iii) consideration of the region's offer - i.e. likelihood of recommending, investing in or visiting the West Midlands. It needs to target the following key audiences (i) domestic and overseas visitors and (ii) key intermediaries that influence investment in the West Midlands - to include investment advisers, business conference organisers, sporting event organisers and travel trade professionals and a range of priority markets. These will be based on the region's new Internationalisation Strategy and will be agreed with the successful supplier. It needs to track the effectiveness of our marcomms activity in terms of (i) market cut through - the proportion of our target audiences in key target markets that can recall our campaigns and (ii) the uplift in visibility/awareness, positive sentiment and consideration achieved. It also needs to inform the marcomms strategies and tactics of WMGC and its regional partners- providing insights on the perceived strengths and weaknesses of the region's offer, what our target audiences associate the region and the most effective communication channels. Additional information: Is a Recurrent Procurement Type? : No ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/f4596fd1-874a-45d4-960d-bc54bbea66b5 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 24 Jun 2024 | | Submission deadline | 19 Jul 2024 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 12 Aug 2024 - 31 Jan 2025 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING | | Locality | WEST MIDLANDS | | Post town | Birmingham | | Postcode | B4 6AT | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG3 West Midlands | | ITL 3 | TLG31 Birmingham | | Local authority | Birmingham | | Electoral ward | Ladywood | | Westminster constituency | Birmingham Ladywood | | Delivery location | Not specified | ## CPV Codes ### Divisions - 73 - Research and development services and related consultancy services - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 73110000 - Research services - 73210000 - Research consultancy services - 73300000 - Design and execution of research and development - 79310000 - Market research services - 79311400 - Economic research services ## Release History - 24 Jun 2024 at 14:46 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/f4596fd1-874a-45d4-960d-bc54bbea66b5 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/f4596fd1-874a-45d4-960d-bc54bbea66b5 24th June 2024 - Opportunity notice on Contracts Finder - https://in-tendhost.co.uk/wmgrowth/aspx/ Additional information on how to apply for this contract ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-cd66f7bb-1a40-4b0e-9c06-2e06b133a723. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-cd66f7bb-1a40-4b0e-9c06-2e06b133a723.json.