--- title: "Digital Innovation in Agriculture Project Marketing Tender Opportunity" ocid: "ocds-b5fd17-ce1d90e7-6878-43d9-b503-8ab674af0007" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-ce1d90e7-6878-43d9-b503-8ab674af0007" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-ce1d90e7-6878-43d9-b503-8ab674af0007.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-ce1d90e7-6878-43d9-b503-8ab674af0007.json" source: "Contracts Finder" current_stage: "Tender" buyer: "HARTPURY COLLEGE" published: "2021-03-19" --- # Digital Innovation in Agriculture Project Marketing Tender Opportunity Buyer: HARTPURY COLLEGE Current stage: Tender OCID: ocds-b5fd17-ce1d90e7-6878-43d9-b503-8ab674af0007 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-ce1d90e7-6878-43d9-b503-8ab674af0007) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-ce1d90e7-6878-43d9-b503-8ab674af0007.json) ## Summary The Digital Innovation in Agriculture Project Marketing Tender Opportunity, initiated by Hartpury College, has progressed to the award stage, having been published on 19th March 2021. The procurement method employed for this tender was a direct approach, specifically a single tender action due to it being below the threshold. The contract is centred around marketing services and aims to support Hartpury's mission to deliver quality education and training in the agricultural sector. The contract period spans from 1st May 2021 to 30th June 2023, with a total contract value of £50,000. The relevant delivery address for this tender is located in Gloucester, specifically at postcode GL19 3BE, and the initial proposal deadline was set for 6th April 2021. This procurement offers substantial business growth opportunities for marketing firms, particularly those specialising in advertising and PR within the agricultural and education sectors. Companies capable of developing dynamic social media strategies, producing SEO-optimised content, and managing comprehensive promotional campaigns will be especially well-suited to compete for this contract. Additionally, businesses with experience in collaborating closely with educational institutions could leverage this tender to expand their reach and enhance their portfolios within the niche of agri-tech marketing. ## Notice Hartpury University and Hartpury College's mission is to be a specialist niche provider delivering relevant, effective and high quality education and training for employment in sport, equine, animal and agricultural industries; locally, nationally and internationally. The vision for Hartpury Agriculture is to create an industry leading Digital Innovation Farm providing excellent facilities, education and research to meet global demand for new technology in farming. Hartpury is now seeking to appoint a marketing specialist to develop and deliver a marketing and PR plan to support the project's aims. It is anticipated it will include but not limited to the following, however precise actions may vary as determined by the strategy to be developed by the successful tenderer and agreed by Hartpury, to give maximum ROI inline with project goals: Create an actionable social media plan and manage the day-to-day handling of relevant social media channels. Generate quality media coverage monthly Create engaging new content for the relevant webpages on the Hartpury website and keep up to date using the web CMS (Umbracco) in-line with Hartpury style guide and whilst using expertise to maximise SEO. Deliver a regular e-newsletter for key stakeholders/leads in database, working in collaboration with the project manager to determine relevant content. Oversee the design of a new logo for the project. Create and deliver a small-scale advertising campaign. Produce promotional materials (print, digital, display) in line with Hartpury branding guidelines, to promote the project to relevant stakeholders and audiences, including in preparation for specific industry or onsite events. Oversee such projects from conception to delivery, managing photographers, designers, printers and other stakeholders as necessary and within overall budget. Work closely with the Hartpury marketing team (who primarily focus on student recruitment) to ensure efforts are aligned and opportunities for student recruitment to the university and college are maximised. Lead marketing and promotion of the project pre-launch to ensure integration into the Gloucestershire Innovation portfolio. Work closely with Hartpury Agri-Tech Centre to provide a comprehensive offer and support to businesses already engaged including promotion and attracting pipeline of project membership. Provide updates to the DIA-T Project Manager through the provision of regular performance reports. Monitor data to ensure the project meets its target audience. Ensure contract offers value for money and is delivered within budget and timescales. Please submit your detailed tender including full costs to a maximum of PS50000 inclusive of VAT to Catherine.Briggs@hartpury.ac.uk by 5pm on Tuesday 6th April 2021. For enquiries, please contact DIA-T Project Manager via email to Catherine.Briggs@hartpury.ac.uk ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/ab473d36-e6f6-413f-8958-28bde74cf761 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Direct | | Procurement method details | Single tender action (below threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 19 Mar 2021 | | Submission deadline | 6 Apr 2021 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 2 May 2021 - 30 Jun 2023 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | HARTPURY COLLEGE | | Locality | GLOUCESTER | | Post town | Gloucester | | Postcode | GL19 3BE | | Country | England | | ITL 1 | TLK South West (England) | | ITL 2 | TLK7 Gloucestershire and Wiltshire | | ITL 3 | TLK73 Gloucestershire CC | | Local authority | Forest of Dean | | Electoral ward | Hartpury & Redmarley | | Westminster constituency | Forest of Dean | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79341000 - Advertising services - 79342000 - Marketing services ## Release History - 19 Mar 2021 at 11:23 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/ab473d36-e6f6-413f-8958-28bde74cf761 - 19 Mar 2021 at 11:12 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/ab473d36-e6f6-413f-8958-28bde74cf761 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/ab473d36-e6f6-413f-8958-28bde74cf761 19th March 2021 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/c4f70903-0495-40db-a18b-11072583f16f Tender Specification Document ## Notice URLs - https://www.hartpury.ac.uk/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. 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