---
title: "Mental Health and Wellbeing Customer Insight and Social Marketing Campaign"
ocid: "ocds-b5fd17-ce7aabdb-8c3b-4c67-ab23-c0453fde23dd"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-ce7aabdb-8c3b-4c67-ab23-c0453fde23dd"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-ce7aabdb-8c3b-4c67-ab23-c0453fde23dd.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-ce7aabdb-8c3b-4c67-ab23-c0453fde23dd.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NORTH YORKSHIRE COUNTY COUNCIL"
published: "2017-09-21"
---

# Mental Health and Wellbeing Customer Insight and Social Marketing Campaign

Buyer: NORTH YORKSHIRE COUNTY COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-ce7aabdb-8c3b-4c67-ab23-c0453fde23dd

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## Summary

The North Yorkshire County Council is seeking to procure a mental health and wellbeing customer insight and social marketing campaign, aimed at improving the mental wellbeing of North Yorkshire residents. This open tender, titled "Mental Health and Wellbeing Customer Insight and Social Marketing Campaign," was published on 10 March 2017, with a tender period ending on 7 April 2017. The contract is set to commence on 1 May 2017 and will last until 30 April 2018, with a total value of £50,000. The service required falls under the advertising and marketing services category and will be delivered in the Yorkshire and the Humber region.

This procurement presents a valuable opportunity for businesses in the advertising and marketing sector, particularly those specialising in health communications and community engagement. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) would be well-suited to compete for this tender, as the campaign aims to utilise evidence-based approaches to address mental health issues and engage the local community effectively. Companies capable of delivering comprehensive communication plans and reports on campaign evaluations will find this project particularly aligned with their expertise.

## Notice

North Yorkshire Public Health Team is seeking to commission a high quality, evidence-based customer insight and social marketing campaign ("the Campaign") for a contract to commence on the 1 May 2017. The outcome of the Campaign is "To improve and promote the mental wellbeing of North Yorkshire residents, particularly in the identified groups, and increase uptake of evidence based mental health advice". The Campaign shall focus on population mental health and wellbeing and will use customer insight data and research literature to design an effective campaign which adopts evidence-based approaches (such as the Five Ways to Wellbeing) and appropriate communication channels to raise awareness of the importance of maintaining and taking care of mental wellbeing. The Campaign shall engage North Yorkshire residents, and promote awareness and uptake of evidence-based mental health messages such as the Five Ways to Wellbeing. The campaign will focus on mental health and wellbeing and provide self care messages to the whole population. The Campaign shall be evidence-based and build on national best practice and research, as well as local intelligence via the Joint Strategic Needs Assessment, North Yorkshire's suicide audit and the North Yorkshire Health and Wellbeing Board's mental health strategy, Hope Control and Choice. High level evidence from local data indicates that key groups at risk of suicide in North Yorkshire are mid-life males (82% suicides were male, 25% aged 40 - 49), those suffering long term conditions/frailty (41%) and those who had been affected by emotional loss (40%). The Supplier shall produce a comprehensive communications plan and a final report which includes the evaluation of the campaign. Full details of the required service are detailed in the Invitation to Bid. Any queries should be directed through a message on YORtender.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/63612f07-1392-4c4b-8f35-cb7d77376d4b |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 21 Sep 2017 |
| Submission deadline | 7 Apr 2017 |
| Future notice date | Not specified |
| Award date | 11 Apr 2017 |
| Contract period | 30 Apr 2017 - 30 Apr 2018 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £50,000 |
| Lots value | Not specified |
| Awards value | £50,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NORTH YORKSHIRE COUNTY COUNCIL |
| Locality | NORTHALLERTON |
| Post town | Darlington |
| Postcode | DL7 8DD |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE2 North Yorkshire |
| ITL 3 | TLE22 North Yorkshire |
| Local authority | North Yorkshire |
| Electoral ward | Romanby |
| Westminster constituency | Richmond and Northallerton |
| Delivery location | TLE Yorkshire and The Humber |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ICE CREATES |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 21 Sep 2017 at 13:26 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/63612f07-1392-4c4b-8f35-cb7d77376d4b
- 10 Mar 2017 at 12:20 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/63612f07-1392-4c4b-8f35-cb7d77376d4b

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/63612f07-1392-4c4b-8f35-cb7d77376d4b
  10th March 2017 - Opportunity notice on Contracts Finder

## Notice URLs

- http://www.northyorks.gov.uk/

## Provenance

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