---
title: "Developing the Customer Proposition for the Liverpool City Region Metro Integrated Public Transport Network"
ocid: "ocds-b5fd17-cf27b3e0-6ae2-47b4-b82f-d42ac1bc85de"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-cf27b3e0-6ae2-47b4-b82f-d42ac1bc85de"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-cf27b3e0-6ae2-47b4-b82f-d42ac1bc85de.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-cf27b3e0-6ae2-47b4-b82f-d42ac1bc85de.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "LIVERPOOL CITY REGION COMBINED AUTHORITY"
published: "2025-10-16"
---

# Developing the Customer Proposition for the Liverpool City Region Metro Integrated Public Transport Network

Buyer: LIVERPOOL CITY REGION COMBINED AUTHORITY  
Current stage: Award  
OCID: ocds-b5fd17-cf27b3e0-6ae2-47b4-b82f-d42ac1bc85de

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## Summary

The Liverpool City Region Combined Authority has concluded the award phase of a procurement process titled "Developing the Customer Proposition for the Liverpool City Region Metro Integrated Public Transport Network." This contract, classified under business services including law, marketing, and consulting, aims to enhance public transport usage across the Liverpool City Region. It was procured using a selective method, specifically the restricted procedure. The contract, valued at £129,504, spans from 16th October 2025 to 31st December 2026. The procurement process targeted services within the North West of the United Kingdom and was open to small and medium-sized enterprises (SMEs), though not targeting voluntary, community and social enterprises (VCSEs).

This contract offers substantial growth opportunities for businesses, particularly those specialising in consulting and marketing services within the public sector. Companies with expertise in developing strategic marketing activities and increasing public engagement with public transport systems would find this project aligns well with their capabilities. SMEs are well-positioned to compete, leveraging their agility and niche expertise to deliver specialised services required by the Liverpool City Region Combined Authority. The lead contractor, Definition Group Limited, has already been awarded the contract, setting a benchmark for future tenders within this sector.

## Notice

Developing a strategy to inform our customer marketing activities to increase public transport usage across the Liverpool City Region

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/e9f6d6c0-5048-46ae-b040-0d43b7459e0d |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Oct 2025 |
| Submission deadline | 25 Feb 2025 |
| Future notice date | Not specified |
| Award date | 12 Oct 2025 |
| Contract period | 15 Oct 2025 - 31 Dec 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £145,000 |
| Lots value | Not specified |
| Awards value | £129,504 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LIVERPOOL CITY REGION COMBINED AUTHORITY |
| Locality | LIVERPOOL |
| Post town | Liverpool |
| Postcode | L3 1BP |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD7 Merseyside |
| ITL 3 | TLD72 Liverpool |
| Local authority | Liverpool |
| Electoral ward | Waterfront South |
| Westminster constituency | Liverpool Riverside |
| Delivery location | TLD North West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | DEFINITION GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security

## Release History

- 16 Oct 2025 at 06:35 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/e9f6d6c0-5048-46ae-b040-0d43b7459e0d

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/e9f6d6c0-5048-46ae-b040-0d43b7459e0d
  16th October 2025 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://www.liverpoolcityregion-ca.gov.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-cf27b3e0-6ae2-47b4-b82f-d42ac1bc85de. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-cf27b3e0-6ae2-47b4-b82f-d42ac1bc85de.json.