--- title: "T20/33_Search Engine Optimisation (SEO)" ocid: "ocds-b5fd17-cf6bbd94-7c48-4b67-b3cd-4647b6c27c09" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-cf6bbd94-7c48-4b67-b3cd-4647b6c27c09" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-cf6bbd94-7c48-4b67-b3cd-4647b6c27c09.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-cf6bbd94-7c48-4b67-b3cd-4647b6c27c09.json" source: "Contracts Finder" current_stage: "Tender" buyer: "ANGLIA RUSKIN UNIVERSITY" published: "2021-06-01" --- # T20/33_Search Engine Optimisation (SEO) Buyer: ANGLIA RUSKIN UNIVERSITY Current stage: Tender OCID: ocds-b5fd17-cf6bbd94-7c48-4b67-b3cd-4647b6c27c09 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-cf6bbd94-7c48-4b67-b3cd-4647b6c27c09) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-cf6bbd94-7c48-4b67-b3cd-4647b6c27c09.json) ## Summary Anglia Ruskin University is currently conducting a tender process for "T20/33_Search Engine Optimisation (SEO)" services, focusing on data analysis and web search engine provision. The procurement is in the Tender stage, with a closing date for submissions of 12 noon on 1 July 2021. Interested parties should note that registration on the Anglia Ruskin University eTendering system is required to access and submit the necessary documents. The contract period will commence on 1 October 2021 and end on 30 September 2023, with delivery required at the university located in Chelmsford, Essex. This tender presents a compelling opportunity for businesses specialising in search engine optimisation, data services, and consultancy. Agencies with expertise in strategic digital marketing, technical SEO, and data analysis would be well-suited to compete, particularly those capable of providing tailored support and ongoing optimisation strategies. Successful candidates will provide valuable SEO services to enhance the university’s online visibility and performance, potentially establishing long-term collaborative relationships with a prominent educational institution. ## Notice Please find attached documents relating to the tender for Search Engine Optimisation (SEO) tender for Anglia Ruskin University. Please note the closing date for your Selection Questionnaire submission(s) is 12 noon on 1 July 2021. Please do not complete the Invitation to tender (ITT) documentation. You will be informed whether you have progressed to the ITT stage. Tenderers must check that all the documents listed in the contents have been received and are complete in all respects. Documents that must be returned to us completed in full are: 20210601_SQ Tenderers are to note lodgement of large electronic files may take time and as such tenderers must allow sufficient time to fully transmit all files prior to the closing time. Please see paragraph 1.16 of the Tender Information document for further information. End date for Contract Finder is for information only. Additional information: https://in-tendhost.co.uk/angliaruskinuniversity/ The tender is being conducted electronically using the Anglia Ruskin University eTendering system which can be found at https://in-tendhost.co.uk/angliaruskinuniversity/ . To receive documents, the users must first register and obtain log in details. Existing users should log in to the website and express interest. Delivery Notes The University is looking to appoint one agency to provide strategic advice and technical capability to ensure the ARU website, delivered by Sitecore, is fully optimised. We are looking to secure 5 days of SEO support per month focussing on agreed priorities to be determined by the agency and University. The number of days per month may vary throughout the contract duration. Over a 6 month period we would expect the following elements to be addressed: In terms of consultancy, the University requires: o Strategised SEO programme to enable us to complete on terms at all levels of the sales funnel o Identification of key search terms which could aid visibility o Review of target landing pages and assess their ability to rank for target keywords o Identification of any content gaps o Advice on actions required to preserve SEO during projects such as content mergers and IA updates o Identify and prioritise influencers who could provide valuable backlinks For page level optimisation we require the agency to: o Recommend and advise on target keywords o Provide ongoing on-page optimisation of agreed course keywords o Provide ongoing on-page optimisation of agreed support keywords For technical SEO checks we require: o Regular technical SEO check to maintain technical best practice o Advice on how to address and resolve any technical SEO issues o Advice on how to address Sitecore specific issues For Reporting we require the agency to: o Advise on appropriate tracking and measurement to determine success o Provide regular reports with agreed metrics to show progress and ROI o Reports summarising advice and strategies to improve SEO. Is a Recurrent Procurement Type? : No ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/fee8c816-b290-4bdb-9f9c-9f1404557a1d | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Restricted procedure (above threshold) | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 1 Jun 2021 | | Submission deadline | 30 Jun 2021 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 1 Oct 2021 - 30 Sep 2023 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | ANGLIA RUSKIN UNIVERSITY | | Locality | ESSEX | | Post town | Chelmsford | | Postcode | CM1 1SQ | | Country | England | | ITL 1 | TLH East (England) | | ITL 2 | TLH3 Essex | | ITL 3 | TLH36 Heart of Essex | | Local authority | Chelmsford | | Electoral ward | Marconi | | Westminster constituency | Chelmsford | | Delivery location | Not specified | ## CPV Codes ### Divisions - 72 - IT services: consulting, software development, Internet and support ### Codes - 72300000 - Data services - 72316000 - Data analysis services - 72414000 - Web search engine providers ## Release History - 1 Jun 2021 at 14:56 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/fee8c816-b290-4bdb-9f9c-9f1404557a1d - 1 Jun 2021 at 14:56 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/fee8c816-b290-4bdb-9f9c-9f1404557a1d ## Documents - https://www.contractsfinder.service.gov.uk/Notice/fee8c816-b290-4bdb-9f9c-9f1404557a1d 1st June 2021 - Opportunity notice on Contracts Finder - https://in-tendhost.co.uk/angliaruskinuniversity/aspx/ Additional information on how to apply for this contract ## Notice URLs - https://in-tendhost.co.uk/angliaruskinuniversity/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-cf6bbd94-7c48-4b67-b3cd-4647b6c27c09. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-cf6bbd94-7c48-4b67-b3cd-4647b6c27c09.json.