---
title: "GB-London: BTA907 VisitEngland & DMO Content Co-Creation"
ocid: "ocds-b5fd17-cf9c0b8a-0253-4e80-921c-68cdcd29b2aa"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-cf9c0b8a-0253-4e80-921c-68cdcd29b2aa"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-cf9c0b8a-0253-4e80-921c-68cdcd29b2aa.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-cf9c0b8a-0253-4e80-921c-68cdcd29b2aa.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "BRITISH TOURIST AUTHORITY"
published: "2018-02-05"
---

# GB-London: BTA907 VisitEngland & DMO Content Co-Creation

Buyer: BRITISH TOURIST AUTHORITY  
Current stage: Tender  
OCID: ocds-b5fd17-cf9c0b8a-0253-4e80-921c-68cdcd29b2aa

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## Summary

The British Tourist Authority is conducting a procurement process titled "GB-London: BTA907 VisitEngland & DMO Content Co-Creation". This initiative falls under the services category, specifically focusing on direct marketing services. The procurement stage is currently in the tender phase, with submissions due by 12th February 2018. The contract period is set to commence on 19th February 2018 and conclude on 30th March 2018. The project will be implemented in London, United Kingdom, and is backed by an estimated contract value of £25,000, with a minimum bid amount of £10,000. The procurement method used for this tender is an open procedure.

This tender presents a significant opportunity for small and medium enterprises looking to grow their business in the marketing sector. Businesses that specialise in content creation and delivery, particularly those with experience working with Destination Marketing Organisations (DMOs) and tourism content, will be well-suited to participate. The project's focus on developing innovative marketing strategies and tools provides a platform for successful bidders to engage with the British Tourist Authority and potentially expand their portfolio of clients within the tourism industry.

## Notice

VisitBritain/VisitEngland recognises that it needs to change the way it engages with Destination Marketing Organisations (DMOs) around content. We want to work with a small number (three or four) of DMOs on a new test-and-learn project to develop a new approach hand-in-hand. The project is a critical element of our marketing transformation and will be a key pilot for our new content strategy, helping to establish: *How content creation and delivery can be aligned to business priorities and customer needs *KPIs and how VB/VE can feedback to DMOs on how their content is used and how it performs *What tools/briefs VB/VE should be sharing with destinations to guide their content creation *A more comprehensive understanding of what content performs most strongly This project is being funded by VisitEngland, so this initial phase is open to destinations in England only. If successful, it is anticipated there will be further phases. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/471caad5-324d-4184-a959-2bb006975ccc |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 5 Feb 2018 |
| Submission deadline | 12 Feb 2018 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 19 Feb 2018 - 30 Mar 2018 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £25,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH TOURIST AUTHORITY |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1H 0ET |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342100 - Direct marketing services

## Release History

- 5 Feb 2018 at 11:58 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/471caad5-324d-4184-a959-2bb006975ccc

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/471caad5-324d-4184-a959-2bb006975ccc
  5th February 2018 - Opportunity notice on Contracts Finder
- https://www.delta-esourcing.com/tenders/UK-GB-London:-BTA907-VisitEngland-%26-DMO-Content-Co-Creation/P7E43VF4W3
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-cf9c0b8a-0253-4e80-921c-68cdcd29b2aa. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-cf9c0b8a-0253-4e80-921c-68cdcd29b2aa.json.