---
title: "Online trials to support User Empowerment"
ocid: "ocds-b5fd17-cfbe06a0-dbe3-4ebf-975b-4c7d2da487c9"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-cfbe06a0-dbe3-4ebf-975b-4c7d2da487c9"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-cfbe06a0-dbe3-4ebf-975b-4c7d2da487c9.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-cfbe06a0-dbe3-4ebf-975b-4c7d2da487c9.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "OFCOM"
published: "2025-04-14"
---

# Online trials to support User Empowerment

Buyer: OFCOM  
Current stage: Award  
OCID: ocds-b5fd17-cfbe06a0-dbe3-4ebf-975b-4c7d2da487c9

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## Summary

The procurement process, managed by OFCOM, aimed to conduct online trials to support user empowerment by understanding customer reactions to a proposed discount scheme. Classified under the industry category of market research services (CPV code 79310000), this tender focused on the key elements required for the scheme to be valuable and any potential barriers to adoption. Located in London, this process concluded at the award stage, with the contract period running from 28th March 2025 to 30th May 2025. The procurement proceeded through a mini competition via the Ofcom Market Research Framework Agreement, with a total value of £50,942.

This tender offers significant opportunities for businesses specialising in market research services to engage with a high-profile client like OFCOM. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) are particularly well-suited for this project due to its emphasis on understanding consumer behaviour and improving service offerings. The awarded contract, given to Strat7 Limited, trading as Jigsaw Research, underscores the value of a detailed understanding of customer preferences and barriers, presenting a chance for businesses to demonstrate expertise in market research and customer insights to drive business growth.

## Notice

To explore eligible customers' reactions and appetite for a discount scheme in post and what the key features are to make a scheme useful. We would like to understand: which elements within a scheme are essential for a scheme to have value and what is nice to have, level of interest/potential take up among those likely to be eligible, and how that is influenced by different choices on the design of the scheme e.g. available offline versus online only, preferences around which postal services customers would need to be included, possible barriers to take up, e.g. having to provide personal details like name, address and dob so eligibility could be checked by RM with DWP, any concerns/ preferences with different access options e.g. if access to the scheme was only online - any preferences, concerns or barriers with this? If access was only via Royal Mail (online, phone or post) and not via a post office - any preferences, concerns or barriers with this? Is the ability to access the scheme 'offline' e.g. via post office, phone or post seen as essential and if so, which would be most favourable, preferences/ concerns towards how the discount is delivered to eligible customers e.g. code, card, voucher, likely use of a scheme - would it help them afford to send post/ afford essentials? Would the discount be meaningfully helpful to them and their finances? Would it change their use of the postal service? Would it enable them to do something they cannot currently do?

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/f83c3591-90af-402c-95af-5460a5170653 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - Mini Competition via Ofcom Market Research Framework Agreement |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 14 Apr 2025 |
| Submission deadline | 10 Feb 2025 |
| Future notice date | Not specified |
| Award date | 12 Mar 2025 |
| Contract period | 28 Mar 2025 - 30 May 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £50,942 |
| Lots value | Not specified |
| Awards value | £50,942 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | OFCOM |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 9HA |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI44 Lewisham and Southwark |
| Local authority | Southwark |
| Electoral ward | Borough & Bankside |
| Westminster constituency | Bermondsey and Old Southwark |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | STRAT7 LIMITED, TRADING AS JIGSAW RESEARCH |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 14 Apr 2025 at 09:28 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/f83c3591-90af-402c-95af-5460a5170653

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/f83c3591-90af-402c-95af-5460a5170653
  14th April 2025 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://ofcom.bravosolution.co.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-cfbe06a0-dbe3-4ebf-975b-4c7d2da487c9. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-cfbe06a0-dbe3-4ebf-975b-4c7d2da487c9.json.