---
title: "Apprenticeships Campaign"
ocid: "ocds-b5fd17-cffa5404-497a-41d1-9ce3-64bd0ca9a204"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-cffa5404-497a-41d1-9ce3-64bd0ca9a204"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-cffa5404-497a-41d1-9ce3-64bd0ca9a204.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-cffa5404-497a-41d1-9ce3-64bd0ca9a204.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR EDUCATION"
published: "2020-01-09"
---

# Apprenticeships Campaign

Buyer: DEPARTMENT FOR EDUCATION  
Current stage: Award  
OCID: ocds-b5fd17-cffa5404-497a-41d1-9ce3-64bd0ca9a204

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## Summary

The Department for Education is conducting a public procurement process for an "Apprenticeships Campaign" valued at £4,500,000. This initiative falls under the advertising and marketing services industry and encompasses a contract period from 1st November 2018 to 31st March 2020. The procurement method used is selective, via a call-off from a framework agreement, and the tender period ended on 26th October 2018. The work involves acting as the lead creative agency for an integrated communication and engagement framework related to the apprenticeship programme, providing digital and physical products, and working closely with delivery bodies to implement a national marketing campaign.

This tender presents significant opportunities for businesses looking to expand their service offerings in marketing and advertising. Companies with expertise in creative agency work, strategic communication, and digital product development would be well-suited to compete for this contract. The focus on high-quality marketing campaigns means that both small and medium-sized enterprises (SMEs) with innovative ideas and the capability to deliver integrated solutions are particularly encouraged to participate, fostering growth in the creative sector.

## Notice

Act as lead creative agency for the integrated communication and engagement framework for the apprenticeship programme, working with DfE and its delivery bodies to implement the national marketing campaign. This will include: * Supporting elements of NAS 'Business as usual' comms * Producing digital and physical products * Supporting key strategic elements such as insight, evaluation and events programmes, as well as wider integration with technical education communications and digital for DfE and ESFA The scope of work and content of the strategic framework and national campaign will be agreed on an annual basis subject to internal DfE and Cabinet Office approvals but will include all activity within scope of Cabinet Office controls for communication spend and any other digital and programme elements that support these deliverables.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/67e16440-9fb3-4cc6-9455-1a617cef5c76 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 9 Jan 2020 |
| Submission deadline | 26 Oct 2018 |
| Future notice date | Not specified |
| Award date | 31 Oct 2018 |
| Contract period | 1 Nov 2018 - 31 Mar 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £4,500,000 |
| Lots value | Not specified |
| Awards value | £4,500,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR EDUCATION |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3BT |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | M&C SAATCHI (UK |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 9 Jan 2020 at 10:01 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/67e16440-9fb3-4cc6-9455-1a617cef5c76
- 30 Jan 2019 at 09:51 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/67e16440-9fb3-4cc6-9455-1a617cef5c76

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/67e16440-9fb3-4cc6-9455-1a617cef5c76
  9th January 2020 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/403d4be7-f850-4321-82a4-d559af59baf7
  Contract

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-cffa5404-497a-41d1-9ce3-64bd0ca9a204. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-cffa5404-497a-41d1-9ce3-64bd0ca9a204.json.