---
title: "GB-London: Qualitative Research at Churchill War Rooms - Award Notice"
ocid: "ocds-b5fd17-d0018fd2-1adf-493b-88c4-688159beeda4"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-d0018fd2-1adf-493b-88c4-688159beeda4"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-d0018fd2-1adf-493b-88c4-688159beeda4.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-d0018fd2-1adf-493b-88c4-688159beeda4.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "IMPERIAL WAR MUSEUMS"
published: "2024-04-10"
---

# GB-London: Qualitative Research at Churchill War Rooms - Award Notice

Buyer: IMPERIAL WAR MUSEUMS  
Current stage: Award  
OCID: ocds-b5fd17-d0018fd2-1adf-493b-88c4-688159beeda4

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## Summary

The Imperial War Museums in London has awarded a contract for qualitative research at the Churchill War Rooms to Mind Field Advertising and Marketing Limited. The project aims to gather insights on visitor perceptions, marketing effectiveness, and campaign support. The contract value is £11,988 GBP with a contract period from 11th March 2024 to 30th April 2024.

This tender presents an opportunity for small and medium enterprises (SMEs) in the market research and museum-exhibition services industries. Businesses with expertise in consumer behavior analysis, marketing strategies, and visitor experience enhancement would be well-suited to compete. The procurement method used was an open procedure, with the tender period closing on 1st March 2024.

## Notice

IWM is tendering for a research partner to help us better understand perceptions of Churchill War Rooms. Our goal is to gain a better understanding of the drivers and barriers around visiting the site, as well as a deeper understanding of the effectiveness of marketing materials and language. This project will provide key recommendations to support marketing with the main elements of their campaigns including positives to accentuate, barriers to breakdown, and specific insights around imagery, style, and language. We may also cover other aspects of product, price, place, and promotion. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/4a1645a2-adde-4397-baca-c98de8bf2827 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 10 Apr 2024 |
| Submission deadline | 1 Mar 2024 |
| Future notice date | Not specified |
| Award date | 1 Mar 2024 |
| Contract period | 11 Mar 2024 - 30 Apr 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £11,988 |
| Lots value | Not specified |
| Awards value | £11,988 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | IMPERIAL WAR MUSEUMS |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 6HZ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI44 Lewisham and Southwark |
| Local authority | Southwark |
| Electoral ward | St George's |
| Westminster constituency | Bermondsey and Old Southwark |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MIND FIELD ADVERTISING AND MARKETING |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security
- 92 - Recreational, cultural and sporting services

### Codes

- 73000000 - Research and development services and related consultancy services
- 79310000 - Market research services
- 92521100 - Museum-exhibition services

## Release History

- 10 Apr 2024 at 12:50 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/4a1645a2-adde-4397-baca-c98de8bf2827

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/4a1645a2-adde-4397-baca-c98de8bf2827
  10th April 2024 - Awarded contract notice on Contracts Finder
- https://www.delta-esourcing.com/delta/respondToList.html?noticeId=854527857
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-d0018fd2-1adf-493b-88c4-688159beeda4. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-d0018fd2-1adf-493b-88c4-688159beeda4.json.